vine social spotlight

Download Vine Social Spotlight

Post on 19-Aug-2015

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  1. 1. nick westergaard | branddrivendigital.com | spring 2015 social spotlight Vine Building Your Brand Online Six Seconds at a Time
  2. 2. Photo via Flickr user Steve Snodgrass What Is Vine?
  3. 3. Vine: Social Spotlight By the Numbers How Brands Engage Things to Remember
  4. 4. 1 Vine by the Numbers
  5. 5. 40 millionvine users in the rst seven months smaller but rate is impressive Source: Twitter
  6. 6. 403% growth between rst and third quarters of its rst year Source: Mashable/Statista
  7. 7. 12 millionvine videos uploaded to twitter daily Source: Twitter
  8. 8. 100 millionpeople watch vine videos each month Source: Twitter
  9. 9. Over a billion vine loops are played daily Source: Twitter
  10. 10. 5 Vinesare tweeted every second Source: Twitter
  11. 11. 4xa branded vine video is four times more likely to be viewed than a regular branded video Source: comScore
  12. 12. 5 tweets/sec contain a vine link Source: 7th Chamber
  13. 13. 10AM11AM are the hours most vines are posted Source: Buzzfork
  14. 14. Micro-Content Matters Photo via Flickr user melenita2012
  15. 15. 2 How Brands Engage
  16. 16. Photo via Flickr user wittco.gmbh Start Small = Instagram, Vine
  17. 17. larry smith, founder of six-word memoir project LIMITATIONS force us to be more CREATIVE.
  18. 18. Photo via Flickr user clasesdeperiodismo
  19. 19. Smaller Increments of Strategy
  20. 20. Smaller Increments of Strategy
  21. 21. #WantNewCar the rst day of hondas vine campaign brought the car brand 1,020 new followers (compared to its 6- mo. avg. of 242 new followers) and 2,292 mentions. Source: Socialbakers
  22. 22. Helping Customers in Six Seconds
  23. 23. Short-Form Content
  24. 24. Build Larger Fires from Vine Tinder
  25. 25. 3 Things to Remember About Vine
  26. 26. Vine Measurement Total followers Revines Total brand mentions Sentiment (+/- talk about your brand) Reply ratio (what % are replies) Profile views Number of clicks per tweet Engagement by day/time Referring links on site
  27. 27. Which Brands Do You Follow?
  28. 28. nick westergaard | branddrivendigital.com | 2015 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: onbrandpodcast.com twitter: @nickwestergaard