snapple… still the best stuff of earth demetrius beasley angela copeland manomayanggoon kriskorn...

Snapple… Still the Best stuff of Earth

Demetrius Beasley Angela Copeland

Manomayanggoon Kriskorn (Kris) Zoya Lieberman Andrew Robinson Bradley Zagnoev

Romotio Vertise Presents:

Market Segment Geographic:

Region: National Density: Suburban

Demographic: Age: 25-34 Family Size: 4-6 Family Life Cycle: young single; young married;

young, married, child under 6 Gender: Male, female Income: $20,000 - $100,000; $100,000+ Occupation: young professionals Education: Some college; college graduate

Market Segment

Behavioral Occasions: Regular Occasion Benefits: Taste, Quality User Status: Regular User Usage Rate: Medium user, heavy user Loyalty Status: Strong, absolute Readiness Stage: Informed, intending to buy Attitude Toward Product: Enthusiastic,

positive

Target Market

Target: Professional on the go! 25-34, liberal, educated, hip, cool

Values: Individualism, new experiences

Attitudes: Balance social and business life

Headlines and Slogans

Headline: “Snapple… Still the best stuff on earth.”

Slogan: “Sip the Juice.”

Product Positioning

What do consumers currently think about Snapple? Lack of focus No longer rebellious, cutting edge, fresh, and fun

What do we want consumers to think about Snapple? Snapple is still fun, fresh, natural, and cool Snapple mantra did not change New generation is ready to re-discover the appeal of

Snapple What is the single most compelling thing we can

say to the consumers? “Snapple…Still The Best Stuff on Earth.”

Product Positioning

Why is Snapple different? Packaging – the original experience. Bottle and

label have not changed. Read the label – only natural ingredients are

used. Company growth - giant with a big heart. Perception – providing a unique experience. Everyday life – fits into daily rituals and

routines. Snapple brand – stays true to the original

customers while developing new loyal ones.

Product Positioning

How can we reach the consumer? Unifying message: experience the

“Snapple Moment” Radio Spot

Tonality: off beat product Snapple is quirky, fun, smart, light-hearted,

and witty

“Sip the Juice” Christmas Ornament

Christmas ornament

attaches here

Snapple Frisbee & Bowling Pin

Knock this pin down, win a

Snapple!

Snapple Mixology Book

Book Cover

Snapple Appletini

1 oz. Snapple Apple Juice 1 oz. Apple Schnapps 1 oz. Stoli Vodka

In a cocktail shaker, combine all ingredients. Shake well and strain into a Martini glass. Garnish with apple slice.

Frogs never drink.

Snapple Mixology Book

Inside

THANK YOU!

AND

SIP THE JUICE!