smw mumbai 2015 post event report

35+ EVENTS

190+ SPEAKERS

90+ SPEAKERS

SPONSOR/PARTNERS INVOLVED

Presenting Sponsor

City Support Sponsor

MARQUE EVENTS

THE INTEGRATION CHALLENGE

Discussion was on Integrated campaign which threw light on various aspects like – strategy, challenges, approach and the outcome. All the stakeholders came to one platform to share their learning, and knowledge on “how they developed a well stitched integrated campaign.

Delna Avari, Head- Marketing communication & Services, TATA MotorsKunal Jeswani, CEO- Ogilvy group, India Board Member in charge of Soho SquareSandeep Mehta, Vice President-Wizcraft International Entertainment Pvt LimitedDeepak Netram, Senior Vice President- Lodestar UMAmaresh Godbole, Managing Director- Digitas LbiAnant Rangaswami- Editor- CNBC-TV18

This session was based on the popular ‘party game’ Cards Against Humanity . Social Media Week is the world’s hottest Social Media party, influencer marketing is the hottest methos that brands are trying to figure out. Just adds up to host this game at SMW

Mumbai by Get Evangelized

CARDS AGAINST INFLUENCERS - DIRTY SECRETS AND GRAY SHADES OF INFLUENCER MARKETING

Sachin Bhatia, CEO & Co-founder , TrulyMadlyPrashanth Challapalli, Sr. Vice President & Digital Head , iContract

Anaggh Desai, Entrepreneur by Attitude, Employee by choice, FreelancerLavin Mirchandani, Founder, GetEvangelized

Sapan Verma, @EastIndiaComedy., Standup Comedian

200+ bikers connected through the power of Social media and joined for one big ride at Lonavla

CHAI & PAKODA BIKE RIDE

RARE DISEASES, MOBILE HEALTH & SOCIAL MEDIA

Healthcare has multiple stakeholders including Doctors, Patients, Pharmaceuticals, Hospitals and consumers at large. Social Media and mobility has impacted Healthcare and the scenario is changing rapidly. A discussion with a live case study on Team Nihal

Nihal Bitla & Srinivas BitlaPriti Mohile - Managing Director, MediaMedic CommunicationsDr. Aniruddha Malpani- Medical Director, HELP - Health Education Library for PeopleDinesh Chindarkar, MediaMedic

NOT SO SOCIAL SIDE OF SOCIAL MEDIA Culture Machine hosted an interesting session on the dark side of social – what can

be its impacts & how can it be tackled.

Saurabh Kanwar - Founder & President, Flarepath Digital, Suresh Menon - Co-Founder, One Network Entertainment Pvt. Ltd., Sameer Pitalwalla - CEO & Co-Founder, Culture Machine Media Pvt. Ltd, Anisha Sharma - Co-founder, Owl By The Window

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#CELEBSOCIAL

Social media as a tool for PR – does a celebrity need to show restraint? Are brand endorsements via social media the next big thing? How can artists engage an stay connected with their fans using social media – maintaining private v/s public lives.

Nikhil Chinapa - Co-founded Sunburn Festival Director for VH1 SuperSonicTisca Chopra, Indian actress , BollywoodGaurav Kapur, Indian television anchor and sports presenter, Indian television anchorLavin Mirchandani, Founder, Get Evangelized

IS SOCIAL MEDIA SHAPING JOURNALISM FOR BETTER OR FOR WORSE?

Twitter. Facebook. LinkedIn. The list of social media tools could probably run on for paragraphs, and today’s technology changes so rapidly that many industries, including corporations and news media, can barely keep

up. Power packed discussion on how Journalism shaped up in the era of Digital Revolution.

BV Rao, Editor, BV RaoArnab Goswami, Editor-in-Chief, Times Now

Sruthijith KK, Editor in chief, Huffington Post IndiaDhanya Rajendran, Managing Editor, www.thenewsminute.com

Sidharth Bhatia, Journalist, Writer & Founder/Editor , TheWire.in

"ONE SHOE, ONE WORLD" TRAVEL TALENT

An interactive quiz dedicated to avid travellers & travel enthusiasts. The prizes were worth Rs. I Lakh by SkyScanner

Quiz Master: Ansoo Gupta, An accomplished traveller & COO -, Pinstorm

SMW in association with Mumbai traffic police & TogetherVCAN introduced

#MySafetyMyLife & encouraged citizens to click pictures, shoot videos and share

their pledges towards road safety

SMW INITIATIVE - SOCIAL SANCHAR CAMPAIGN: #MYSAFETYMYLIFE

SMW INITIATIVE - SOCIAL SANCHAR CAMPAIGN: #MYSAFETYMYLIFE

#MUMBAI WENT SOCIAL

BUZZ TREND LINE DURING THE WEEK

5000+ Authors | 15Mn+ Reach | 30,000+ Mentions | 100Mn+ Impression

3000+ Online live stream viewers

100+ PR COVERAGE

TATA MOTORS @ SMWMUMBAI

#madeofgreat Panel - The Integration Challenge

Messi AR Installation

Opening Keynote by Delna Avari, Head (Marketing Communication & Services) , Tata Motors

TATA MOTORS @ SMWMUMBAI

ACCENTURE @ SMWMUMBAI

CMO Breakfast Meet

Panel Discussion- Can Social Media Exist as an Island, What happens when Integrated?

Deepak Sharma, Executive Vice President & Head – Digital Initiatives , Kotak Mahindra Bank LtdPranayesh Singh, Heads Social Intelligence, Collaboration, Content Analytics and ECM, AccentureRam Subramanian, Internet Artist, Writer & Director,, Handloom Picture CompanyUma Talreja, Director Strategy , Raymond LtdNitish Tipnis, Director-Marketing & Sales(Nissan) , Hover Automotive India Ltd

WRANGLER @ SMWMUMBAI

Total Tweets – 4146Overall Reach – 1.1Mn

Overall Impressions – 19.9 MnTotal Contributors – 798

3 hashtags trended at India level

SMW MUMBAI HAS TRULY BECOME THE ULTIMATE PLATFORM FOR SHARING AND COLLABORATING IDEAS