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Philadelphia SEO

Bill Sebald @billsebald

Greenlane Search Marketing, LLCwww.greenlaneseo.comThis was presented on 8/21/2013

Philadelphia SEO

Actual Experiences

Real Marketing + Relationship Building =

Juiciest Links Of All

• Link Reclamation – Grab the low hanging fruit

• Linking With Content – Earn opportunity

Philadelphia SEO

Link Reclamation #1

404 Management FTW

Philadelphia SEO

Link Reclamation #2

Mentions• Fresh Web Explorer - http://freshwebexplorer.moz.com/

• Mention - https://en.mention.net/

• Google Alerts - http://www.google.com/alerts

• Twitter – Any Twitter Conversation Tracking Tool

• Newsle - https://newsle.com

Philadelphia SEO

Link Reclamation #3

Images

• Google’s Search By Image -

http://images.google.com/imghp?hl=en

Philadelphia SEO

Link Reclamation #4

Misspellings• Big Brand Link Building: Identifying Link Opportunities via

Misspellings - http://tlcseo.com/brand-link-misspellings/

– http://tools.seobook.com/spelling/keywords-typos.cgi

– Concatenate with Excel, turn into URLs

– http://www.majesticseo.com/reports/bulk-backlink-checker

Philadelphia SEO

Link Reclamation #5

Get Links From Partners

• Do you have vendors or suppliers that can link to you?

• Do you have customers that can link to you?

• Are you sponsoring anything?

• Did you donate anywhere?

• Did you spotlight a partner (does the partner know?)

Philadelphia SEO

Linking With Content #1

Guest PostingProspecting

• Guest Blogging Query Generator - http://guestpostlabs.com/app/tools/querygenerator

• Followerwonk - http://followerwonk.com/

• Link Prospector - http://linkprospector.citationlabs.com/campaigns

• Open Site Explorer, Majestic,

Ahrefs, Cognitive SEO

Management

• Buzzstream - http://www.buzzstream.com

Philadelphia SEO

Linking With Content #2

Allow Guest Posting• Let others guest post for you

• Post clear quality guidelines

• Use social media to get the word out

• Encourage your bloggers to link to their post on your site

Philadelphia SEO

Link With Content #3

Broken Link Building• Broken Link Finder - http://brokenlinkbuilding.com/

Philadelphia SEO

Link With Content #4

Content Refresh• Outdated Content Finder -

http://www.greenlaneseo.com/outdated-content-finder/

Philadelphia SEO

Link With Content #4

Content Refresh

Philadelphia SEO

Link With Content #5

HARO• HARO (Help A Reporter Out) -

http://go.helpareporter.com/ppc/why-haro

Philadelphia SEO

Prospecting Bonus!

• Email Guesser- http://linksy.me/find-email