small / medium sized business link building opportunities - seo meetup preso - "practical...
DESCRIPTION
This was presented on 8/21/2013. The audience were small and medium sized businesses looking for real link building tactics and strategies.TRANSCRIPT
Philadelphia SEO
Bill Sebald @billsebald
Greenlane Search Marketing, LLCwww.greenlaneseo.comThis was presented on 8/21/2013
Philadelphia SEO
Actual Experiences
Real Marketing + Relationship Building =
Juiciest Links Of All
• Link Reclamation – Grab the low hanging fruit
• Linking With Content – Earn opportunity
Philadelphia SEO
Link Reclamation #1
404 Management FTW
Philadelphia SEO
Link Reclamation #2
Mentions• Fresh Web Explorer - http://freshwebexplorer.moz.com/
• Mention - https://en.mention.net/
• Google Alerts - http://www.google.com/alerts
• Twitter – Any Twitter Conversation Tracking Tool
• Newsle - https://newsle.com
Philadelphia SEO
Link Reclamation #3
Images
• Google’s Search By Image -
http://images.google.com/imghp?hl=en
Philadelphia SEO
Link Reclamation #4
Misspellings• Big Brand Link Building: Identifying Link Opportunities via
Misspellings - http://tlcseo.com/brand-link-misspellings/
– http://tools.seobook.com/spelling/keywords-typos.cgi
– Concatenate with Excel, turn into URLs
– http://www.majesticseo.com/reports/bulk-backlink-checker
Philadelphia SEO
Link Reclamation #5
Get Links From Partners
• Do you have vendors or suppliers that can link to you?
• Do you have customers that can link to you?
• Are you sponsoring anything?
• Did you donate anywhere?
• Did you spotlight a partner (does the partner know?)
Philadelphia SEO
Linking With Content #1
Guest PostingProspecting
• Guest Blogging Query Generator - http://guestpostlabs.com/app/tools/querygenerator
• Followerwonk - http://followerwonk.com/
• Link Prospector - http://linkprospector.citationlabs.com/campaigns
• Open Site Explorer, Majestic,
Ahrefs, Cognitive SEO
Management
• Buzzstream - http://www.buzzstream.com
Philadelphia SEO
Linking With Content #2
Allow Guest Posting• Let others guest post for you
• Post clear quality guidelines
• Use social media to get the word out
• Encourage your bloggers to link to their post on your site
Philadelphia SEO
Link With Content #3
Broken Link Building• Broken Link Finder - http://brokenlinkbuilding.com/
Philadelphia SEO
Link With Content #4
Content Refresh• Outdated Content Finder -
http://www.greenlaneseo.com/outdated-content-finder/
Philadelphia SEO
Link With Content #4
Content Refresh
Philadelphia SEO
Link With Content #5
HARO• HARO (Help A Reporter Out) -
http://go.helpareporter.com/ppc/why-haro
Philadelphia SEO
Prospecting Bonus!
• Email Guesser- http://linksy.me/find-email