slideshare for journalists by @ross

SlideShare for Journalists

Contents

Introducing the SlideShare Publisher Program

How “news objects” drive attention

Tips for Journalists

Social objects drive conversations

News Objects

Presentations Documents

Videos Infographics

Make the news more informative and engaging

News Objects

For years, bloggers and journalists have used SlideShare for free to embed news objects into stories

News Objects

“Our stories that contain

embedded content gain

above average referral traffic.”

-- Pierce Stanley, New Media Fellow The New Republic

Tips for Journalists

1.  Monitor Featured Content on the Homepage

http://slideshare.net/

Tips for Journalists

2. Browse Popular Content by Category

http://slideshare.net/popular

Tips for Journalists

3. Follow Sources

http://slideshare.net/pro_accounts

SlideShare Publisher Program

1. Branded Channel

2. Embedding & APIs

3.  Traffic drivers

SlideShare Publisher Program

Builds upon LinkedIn Today and developer.linkedin.com/publishers

SlideShare Publisher Program – Free custom branded Channel

– Unlimited presentation, document, infographic and video uploads

– Analytics to track traffic & engagement

Embedding

– Embed content from your Channel into your stories

– More engaging than downloading a pdf

–  Increase social sharing

Traffic Drivers

Your Channel is monitored by: – SlideShare editors who choose what to feature on the homepage, driving traffic to your news objects

– LinkedIn Today editors who choose what to feature, driving traffic to your stories

How are publishers using it?

Editorial: Embedding news objects

How are publishers using it?

Reports & whitepapers: distribution for document format content

How are publishers using it?

Events: Share presentations with attendees and let content market the event brand

SlideShare Publisher Program

Publishers and bloggers with >5M unique visitors per month can qualify by contacting publishers@slideshare.com

If you do not qualify, you can still use SlideShare for free to leverage embeddable news objects