slideshare for journalists by @ross

SlideShare for Journalists

Contents

Introducing the SlideShare Publisher Program

How “news objects” drive attention

Tips for Journalists

Social objects drive conversations

News Objects

Presentations Documents

Videos Infographics

Make the news more informative and engaging

News Objects

For years, bloggers and journalists have used SlideShare for free to embed news objects into stories

News Objects

“Our stories that contain

embedded content gain

above average referral traffic.”

-- Pierce Stanley, New Media Fellow The New Republic


1.  Monitor Featured Content on the Homepage

http://slideshare.net/


2. Browse Popular Content by Category

http://slideshare.net/popular


3. Follow Sources

http://slideshare.net/pro_accounts

SlideShare Publisher Program

1. Branded Channel

2. Embedding & APIs

3.  Traffic drivers


Builds upon LinkedIn Today and developer.linkedin.com/publishers

SlideShare Publisher Program – Free custom branded Channel

– Unlimited presentation, document, infographic and video uploads

– Analytics to track traffic & engagement

Embedding

– Embed content from your Channel into your stories

– More engaging than downloading a pdf

–  Increase social sharing

Traffic Drivers

Your Channel is monitored by: – SlideShare editors who choose what to feature on the homepage, driving traffic to your news objects

– LinkedIn Today editors who choose what to feature, driving traffic to your stories

How are publishers using it?

Editorial: Embedding news objects


Reports & whitepapers: distribution for document format content


Events: Share presentations with attendees and let content market the event brand


Publishers and bloggers with >5M unique visitors per month can qualify by contacting [email protected]

If you do not qualify, you can still use SlideShare for free to leverage embeddable news objects