simple strategy

How to Profit From Your Unique Business Advantage

Simple Strategy

Geoff McDonald @BookRapper BookRapper.com

The Book

GeoffMcDonald.com/blog

StrategyLand.com

The Book

The Author

Richard Rumelt

The BIG Idea

Strategy is not always Strategic

The Speed RAP

Bad Good

DiagnosisGuidance

Action

FluffyGoals

Hopeful

Your Challenge : How are you going to profit from it?

What’s your advantage?

Book Rapper Says...

Timely!

Good and Bad

GeoffMcDonald.com/blog

How to Recognize Bad Strategy

Bad

Skips the DetailsFluffy BuzzwordsFocus on ResultsAvoids obstaclesNo DecisionsCovers Real IssueAims to Please

How to Recognize Good Strategy

Good

Identifies how to winInherent logicAllocates resourcesCoordinates actionWhy, what, howIdentifies leverage

Identifies problem

Three Reasons for Bad Strategy

Avoidance

Templates

Hopeful

Bad Strategy

GeoffMcDonald.com/blog

Four Hallmarks of Bad Strategy to Avoid

Fluff

Goals

BadObjectives

Avoidance

Strategy For Your Strategy

GeoffMcDonald.com/blog

How do you get from here to there?

The Point of Strategy

Rumelt’s Kernel

❶ Diagnose

Rumelt’s Kernel

❷ Guidelines

Rumelt’s Kernel

❸ Actions

What’s going on?

Diagnosis

What’s our general approach?

Guiding Principles

What are we going to do about it?

Coordinated Action

Sources of Power

GeoffMcDonald.com/blog

Strengths are relative to opportunities

Tipping the Odds

Making small changes to produce big gains

Using Leverage

If you could only have one feasible objective...

Proximate Objectives

What’s the weakest link in your organisation?

Chain Link Systems

It’s the overall organisation that matters

Using Design

Focus to create more power applied to the right target

Focus

Growth is the result of good strategy well executed

Growth

Four ways to increase your advantage

Using Advantage

Deepen

Increase Isolate

Broaden

Which waves are you riding?

Using Dynamics

An organisations greatest threat may be internal

Inertia and Entropy

Think Strategically

GeoffMcDonald.com/blog

Test your Strategic Theory in the real world

Science of Strategy

The one common obstacle is your bias

Use Your Head

Strong enough to believe, doubtful enough to question

Keep Your Head

DoubtBelief

More...

GeoffMcDonald.com/blog

StrategyLand.com

Buy the Book!

Questions to provoke a strategic response

Strategic Questions

And, what are you going to do about it?

What’s your advantage?

Recording available for members at : BookRapper.com

A

Presentation