simple strategy
DESCRIPTION
Simple Strategy is the Book Rapper version of Richard Rumelt's book Good Strategy, Bad Strategy. It's a quick guide to creating effective strategy and being able to profit from your unique business advantages.TRANSCRIPT
How to Profit From Your Unique Business Advantage
Simple Strategy
Geoff McDonald @BookRapper BookRapper.com
The Book
GeoffMcDonald.com/blog
The Author
Richard Rumelt
The BIG Idea
Strategy is not always Strategic
The Speed RAP
Bad Good
DiagnosisGuidance
Action
FluffyGoals
Hopeful
Your Challenge : How are you going to profit from it?
What’s your advantage?
Book Rapper Says...
Timely!
Good and Bad
GeoffMcDonald.com/blog
How to Recognize Bad Strategy
Bad
Skips the DetailsFluffy BuzzwordsFocus on ResultsAvoids obstaclesNo DecisionsCovers Real IssueAims to Please
How to Recognize Good Strategy
Good
Identifies how to winInherent logicAllocates resourcesCoordinates actionWhy, what, howIdentifies leverage
Identifies problem
Three Reasons for Bad Strategy
Avoidance
Templates
Hopeful
Bad Strategy
GeoffMcDonald.com/blog
Four Hallmarks of Bad Strategy to Avoid
Fluff
Goals
BadObjectives
Avoidance
Strategy For Your Strategy
GeoffMcDonald.com/blog
How do you get from here to there?
The Point of Strategy
Rumelt’s Kernel
❶ Diagnose
Rumelt’s Kernel
❷ Guidelines
Rumelt’s Kernel
❸ Actions
What’s going on?
Diagnosis
What’s our general approach?
Guiding Principles
What are we going to do about it?
Coordinated Action
Sources of Power
GeoffMcDonald.com/blog
Strengths are relative to opportunities
Tipping the Odds
Making small changes to produce big gains
Using Leverage
If you could only have one feasible objective...
Proximate Objectives
What’s the weakest link in your organisation?
Chain Link Systems
It’s the overall organisation that matters
Using Design
Focus to create more power applied to the right target
Focus
Growth is the result of good strategy well executed
Growth
Four ways to increase your advantage
Using Advantage
Deepen
Increase Isolate
Broaden
Which waves are you riding?
Using Dynamics
An organisations greatest threat may be internal
Inertia and Entropy
Think Strategically
GeoffMcDonald.com/blog
Test your Strategic Theory in the real world
Science of Strategy
The one common obstacle is your bias
Use Your Head
Strong enough to believe, doubtful enough to question
Keep Your Head
DoubtBelief
More...
GeoffMcDonald.com/blog
Questions to provoke a strategic response
Strategic Questions
And, what are you going to do about it?
What’s your advantage?
Recording available for members at : BookRapper.com
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