silicon valley code camp preso: deconstructing the code for product excellence

Deconstructing The Code For Product Excellence

by Cindy F. Solomon1:45 PM Saturday Oct 5 Room: 4305

Forwarding Product Leaders

• Creating brilliant products is a group effort. • It takes designers, developers, marketers – really, everyone in the product ecosystem.

• Startup Product Summit is the premiere place to gain valuable insights from product stars that have been in the trenches and have the battle scars to prove it.

http://sfproducttalks.com

http://startupproduct.com

Agenda.startupproduct.com

Voting for @ProductCampSF Sessions Oct 12 OPEN!!!! Inside @ProdThink http://bit.ly/1gbDhZU

@STARTUPPRODUCT# STARTUPPRODUCT

• Founder, Host, Producer Global Product Management Talk • Organizer, Startup Product Talks.Producer, Startup Product Summit. • Startup Product movement for product excellence through cross-discipline collaboration and holistic product perspective.• Contributing writer for the SVPMA, 42 Rules Product Marketing, and ProdBOK, Product Management Body of Knowledge• >15 years of web development, services, and software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. www.linkedin.com/in/cfsolomon/

Cindy F. Solomon, CPM, CPMM

The Global Product Management Talk • started with a tweet that traveled 7400 miles• Pioneered Socratic Twitter Chat Format• Discovered difficult to tweet & discuss complex issues• Started recording thought leaders via Skype• Became top 10 business podcast on BlogTalkRadio• 2 years, >100 chats, 30,000 listeners/week, new programming

• Spawned in-person community >1700 members• Conference: Startup Product Summit• Startup Product Academy at Broadway Studios, SF

Listening to the market, to practitioners, to what’s needed to forward future product leaders

Startup Product

A movement for Product Excellence• Holistic view of product• Cross-functional, cross-discipline

collaboration

http://startupproduct.com/about/

1.RECOGNIZE WHO IS IN THE ROOM (who)2. ESTABLISH CONTEXT (why)3. DEFINE TERMS (what)4. SOLVE PAIN / PROVIDE VALUE (how)

4 Steps to Collaboration

Blank Slide

(I’ve got 50 slides prepared – however, none of them are more important than your answers to the following questions)

Questions

• Who’s here?• What do YOU want to get?• What does product excellence mean

to you?• What metrics do you use to measure

excellence?• What’s your success rate?• What’s not being voiced?

How Do You Define Product Excellence?

"Above all else, align with customers. Win when they win. Win only when they win.“ —Jeff Bezos, 2012

Product Excellence Depends on where you’re touching

What Makes A Product Great Depends…

•On who you’re asking•On where you’re looking•On what you’re touching•On where it is in the Product

Lifecycle•On who’s using it, etc.

The Invisible Computer

Donald Norman mapped lifecycle of products

why good products can fail…

lifecycle of products“In its early days, a technology cannot meet all the needs of its customers.

Early adopters need the technology and they are willing to suffer inconvenience to get it.

With time, the technology matures, offering better performance and higher reliability.

When the technology exceeds the basic needs of most of its customers, there is a major change in customer behavior.

Emotional reaction, pride of ownership, and pleasurability all can become major selling points.”The Invisible Computer Donald Norman

http://www.lukew.com/ff/entry.asp?618

Product Excellence is measured differently

in Each Stage

Stage 1

Pure function is all that matters: If the one thing it does is the only option available, people

will be happy with it.

Stage 2 Feature Wars

The number of features matters because frequently the buyer doesn't understand what each feature actually means.

Later in this phase, specific features do make a difference as

people are looking for certain features to make their purchase

decisions.

Stage 3 Experience Wars

The experience and total cost of ownership matters most.

Products with fewer -but better- features will trump

the more feature-laden winners of Stage 2.

The actual item becomes absorbed into a larger

product mix. Individual features of the

technology no longer matter, but become a

price/performance issue for the integrator.

Stage 4 Commodities

There is a lifecycle that every product, startup, idea and project passes through to be realized

that parallels the “creative process”

Focusing on where the product is in its lifecycle enables a conversation

that brings us all together on what will serve the

product most to arrive at product/market fit, sustain

growth and generate revenue streams.

Identify Where The Product Is in the lifecycle

AIPMM Product Management Lifecycle Framework

Become Expert At Speaking “Product”DELIVER RESULTS ACROSS ALL PHASES

AIPMM Product Management Lifecycle Framework

1.Business, organization view

2.Product Management functional view

3.Personal (team member) view

How You Define Product Excellence Depends on Where You’re Looking

Solomon says

“Product Managers create context for the product within the company, within the development process, with all the stakeholders and within the industry, market, channel and end-user community.”

PRODUCT MANAGEMENT

Building a successful product management organization requires not only developing the skills of your product managers, but making sure they know how to work effectively with the rest of the product team, as a key part of your company’s overall product development organization and product development process, and knowing how to create the type of products your company requires, and knowing how to compete successfully in the markets you play in.

Marty Cagan, SVPG

PRODUCT MANAGEMENT - NOUN

BUSINESS FOUNDATION

Product Management

Product Management - Verb

Product-specific (inbound) responsibilities:•Product strategy development (high level vision for how the product drives the business model and competes against competition)•Requirements and use case gathering and development (both internal and external customers)•Requirement prioritization•Create specification (detailed to address requirements)•Product life cycle management (including release definitions, roadmap development, etc.)•Project management - manage the day-to-day execution of the product team (QA, development, design, copy, etc.)

Market-specific (outbound) responsibilities:•Product positioning and marketing messaging•Competitive monitoring and analysis•Collateral development explaining product and features•Training and education of internal and external customers on new product and features•Launch campaign development and support - e.g. PR campaigns, tradeshows, webinars, social media marketing, etc.

General business responsibilities:P/L management

Organization Function

The PRODUCT MANAGEMENT - thing Department, Group

Product Manager, Product Marketing Manager,Product Owner,Scrum MasterAgile Project ManagerProgram Manager ?

Strategic?

Execution?

Customer driven?

Sales driven?

Technology driven?

PRODUCT MANAGEMENT You

job, position, career, profession, identity Your Personal Value –

what you’re providing and what you’re getting from being or doing product management

PRODUCT MANAGEMENTProfessional People

How Do You Drive Alignment of Product

perspective across all functions?

Listen

• What are their concerns, issues, focus?• What motivates them?• How do they define and measure product success?• What do they need to guarantee success of the product?• What can you provide them that forwards their success?

Ask Questions, Listen & Learn Their

Language

Translate the Road Map For Various Audiences

Practice The Art Of Product Management

LISTEN: http://bit.ly/14a95K4

Gain Respect of Developers

LISTEN: http://bit.ly/T2hEOy

Understand What Sales Needs

LISTEN: http://bit.ly/RDnbtF

Put Humans First

LISTEN: http://bit.ly/17a6dNl

Embrace UX

LISTEN: http://bit.ly/NNHc2V

Become A Better Leader

Dave Kerpen is the New York Times bestselling author of two books, Likeable Social Media and Likeable Business.http://bit.ly/ZqO6va

http://excellencenow.com/part-4/

Archiveshttp://www.blogtalkradio.com/prodmgmttalk

Listen on iTunes http://bit.ly/silH98Android App http://bit.ly/tEeWFxRSS http://bit.ly/IyCnJDTwitter @ProdMgmtTalk

Sponsor: http://bit.ly/gF0Tt3Speak: http://bit.ly/f4xAIWContact: info@prodmgmttalk.com

ProdBOKProdBOK is the Product Management and Marketing Body of Knowledge , an industry-wide effort to standardize the practice of product management sponsored by the Association of International Product Management and Marketing (AIPMM)

http://bit.ly/ZPbdH6

Listen: http://bit.ly/JX15Oq

Attributes of High Performing Product Teams

Thank you!

Join me weekly on Global Product Management TalkAnd on Twitter:@cindyfsolomon@prodmgmttalk@startupproduct@productcampsf October 12, 2013

Please connect with me on linkedin! www.linkedin.com/in/cfsolomon/

Cindy F. Solomon510-499-6955cfsolomon@gmail.comLinkedIn! www.linkedin.com/in/cfsolomonTwitter and skype @cindyfsolomonJoin the Startup Product movement for product excellence!@startupproduct #startupproducthttp://startupproduct.comhttp://www.meetup.com/StartupProductTalks/http://www.meetup.com/StartupProduct/

Founder, Global Product Management Talkhttp://www.blogtalkradio.com/prodmgmttalkBroadcast discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.@prodmgmttalk #prodmgmttalk Be showcased on the show! http://bit.ly/f4xAIW

silicon valley code camp preso: deconstructing the code for product excellence

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