deconstructing advertising

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DeconstructingAdvertising

ManyAmericansalreadylivebrandedlives:theirclothing, personalgroomingproducts,automobiles,andevenspeech habits(vocabulary,phrasing,etc.)anddietarypracticesare influencedheavilybywhattheyseeontelevision.Howmany timeshaveIheard"talktothehand,""takeittothenextlevel," and"beenthere,donethat,gotthetshirt,"allofwhichappear tobethecommontongueoftalkshowhostslikeOprah,etc?

TeenCoolItsclearthatname recognitionisnotonthe decline.Inthenewstudy, McDonaldsrankedsecond fornamerecognition,just behindCocaCola,yet plungedto#32whenranked accordingtolikeability. DisneyandPepsisuffered thesamefate,placing#9and #3forrecognition, respectively,yetnoteven breakingthetoptwentyfor likeability.

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