shopify seo - quick tips for success

SEARCH ENGINE RANKINGS

SHOPIFY SEOQUICK TIPS FOR SUCCESS

Shopify Los Angeles Meetup

JOSH HIGHLAND

Who Am I?

• Josh Highland - @JoshHighland• Redlands Ca - The 909• Degree in Computer Science • Started working with Shopify in 2008• Founder of NewLeaf Labs

• Founded in 2010• iOS / Web / eCommerce development shop• Heavy focus on Shopify and SEO since 2011• Shopify Experts since 2012

Shopify Focused

• 4 apps in the Shopify App Store (all 5 stars!)• SEO Meta Manager• SEO Scan Pro• Social Share Manager• Order Lookup App

Shopify SEO Focused

• 4000+ Shopify Stores using our SEO apps• SEO Meta Manager

• #1 rated SEO app for Shopify• 330+ 5 star ratings

Early 2015

I’M REALLY INTO SHOPIFY AND SEO!

Quick SEO Tips For Success

Page Titles

• Unique• Interesting• Contain keywords / phrase a person would search for• First impression in search results• Take control of them

Page Descriptions

• Unique• Interesting• Contain keywords / phrase a person would search for• NEVER USE STOCK DESCRIPTIONS

Focus On Content

• 150+ words minimum• Should be unique and interesting• Add value to the customer• Contain phrases people search for• Make it human readable • Write some blog posts

• Google Image Search maters! • No stock images• High quality• Interesting composition• Work on your ALT tags

Improve Your Images

• Google = popularity contest• Marketing effort • Talk to bloggers in your industry• Give your products away, ask for reviews• Discount codes • High quality sites• NEVER PAY FOR LINKS!

Build Links

• Social Buttons for your products• Shares / Likes = Growing signal for Google • Optimize / control your social shares

• Social Share Manager App• Engage your customers• Turn customers into evangelists

Get Social

• Shopify SEO Report Apps • Shopify Reports• Google Analytics • Google Webmaster Tools• Bing Webmaster Tools

Read The Reports

• Shopify Marketing Experts • Proven Success• Deep knowledge of Shopify• Reputation / Ratings• AVOID PEOPLE WHO PROMISE RANKING

Leverage Strength, Outsource Weakness

Thank YOU!

@JoshHighlandJoshHighland@NewLeafLabs.com