september's spotlight on social video

SPOTLIGHT ON SOCIAL

VIDEO:

SEPTEMBER 2012

ABOUT SPOTLIGHT ON SOCIAL

VIDEO

• Ebuzzing Social scans social

platforms to retrieve monthly

metrics about videos published by

brands

• We produce this insight within 5

countries based on a proprietary

algorithm, which includes the

number of views, interactions on

Facebook mentions on Twitter, and

backlinks

• We extract from this database

general information to give a view

of the publishing activity by brand

and sector

• In September 2012, this represents

3,269 videos and 403 brands for the

UK.

25% OF THE TOTAL VIDEOS PUBLISHED WERE FROM

THE TECHNOLOGY SECTOR

Source: Ebuzzing Social Video Chart, January 2013

TECHNOLOGY ALSO HAD 24% OF THE TOTAL SHARE

OF VIDEO VIEWS

Source: Ebuzzing Social Video Chart, January 2013

24% (A)

13% (B)

11% (C)

11% (D)

8% (E)

7% (F)

5% (G)

4% (H)

4% (I)

8% (J)

Share of video views

Technology (A)

Luxury (B)

Games (C)

Entertainment (D)

Automotive €

Drinks (F)

Internet (G)

Fashion (H)

Sport (I)

Other (J)

20% OF FACEBOOK INTERACTIONS WERE FROM

ENTERTAINMENT BRANDS

Source: Ebuzzing Social Video Chart, January 2013

THE RESTAURANT SECTOR HAD THE HIGHEST

INTERACTION RATE

Source: Ebuzzing Social Video Chart, January 2013

THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS

JUST UNDER 4 MINUTES

Source: Ebuzzing Social Video Chart, January 2013

NOKIA TOPS THE CHARTS FOR BRANDED

VIDEO VIEWS

Source: Ebuzzing Social Video Chart, January 2013

Source: Ebuzzing Social Video Chart, January 2013

COCA COLA HAS THE HIGHEST SHARE OF

FACEBOOK INTERACTIONS

RALPH LAUREN HAS THE HIGHEST FACEBOOK

INTERACTION RATE

Source: Ebuzzing Social Video Chart, January 2013

FOCUS ON HEALTH

& BEAUTY

HERBAL ESSENCES WAS THE TOP VIDEO

PUBLISHER

Analysis based on 34 brands which published 208 videos in

September

NU SKIN HAS THE HIGHEST FACEBOOK

INTERACTION RATE

APPENDIX

Share of views =

Total views by sector or brand / Total

views

Share of Facebook interactions =

Interactions on Facebook for a

sector or brand / Total interactions

on Facebook

Interaction rate = Interactions

on Facebook/ Number of views

FOR MORE INFO PLEASE CONTACT:

MARKETING@EBUZZING.COM

THE GLOBAL EXPERTS IN SOCIAL

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