april's spotlight on social video

SOCIAL VIDEO SPOTLIGHT

ON SOCIAL VIDEO:

APRIL 2013

ABOUT THE SOCIAL VIDEO CHART

• Ebuzzing Social scans social

platforms to retrieve monthly

metrics about videos published by

brands

• We produce this insight within 5

countries based on a proprietary

algorithm, which includes the

number of views, interactions on

Facebook, mentions on Twitter

• We extract from this database

general information to give a view

of the publishing activity by brand

and sector

SECTOR

ANALYSIS

TECHNOLOGY HAD 34% OF THE TOTAL SHARE OF

VIDEOS PUBLISHED

Share of Number of Videos Published

Source: Ebuzzing Social Video Chart, April 2013

34%

12%

8% 8%

5%

7%

2%

6%

8%

3% 7%

Technology

Entertainment

Automotive

Games

Health and Beauty

Beverages

Fashion

Travel

Other

Finance

Retail

BEVERAGES HAD 56% OF THE TOTAL SHARE OF

VIDEO VIEWS

Share of Video Views


56%

16%

7%

5%

4%

3% 3%

2% 1% 3% Beverages

Games

Automotive

Technology

Travel

Fashion

Entertainment

Food

Restaurants

Other

64% OF FACEBOOK INTERACTIONS WERE FROM

BEVERAGE BRANDS


Share of Facebook Interactions

63.70%

8.70% 8.10% 6.80% 4.80% 2.90% 1.50% 1.50% 1%

THE AVERAGE INTERACTION RATE WAS 2.6%

ACROSS ALL SECTORS

Facebook Interaction Rate


6% 5.80%

5%

3.70% 3.50%

3.30%

2.90% 2.60%

1.60% 1.40% 1.30%

0.70% 0.60% 0.40%

0%

THE AVERAGE LENGTH OF VIDEOS PUBLISHED

WAS 3 MINUTES

Average Video Length (seconds)


692

348

209 202 182 171 166 162

143 142 142 132 119 116 110 97 92 68

45 35

BRAND

ANALYSIS

6.4% OF THE TOTAL VIDEOS PUBLISHED WERE

FROM UBISOFT


Share of Number of Videos Published (%)

2.10%

2.20%

2.30%

2.40%

3.70%

3.80%

4.40%

5.30%

5.40%

6.40%

Nintendo

Disney

Blackberry

Namco

Microsoft

Fox Interactive

Coca Cola

Sony

Red Bull

Ubisoft

EVIAN TOPS THE CHARTS FOR BRANDED VIDEO

VIEWS WITH A 32% SHARE


Share of Total Views (%)

1.80%

2.30%

2.60%

2.60%

2.70%

3.40%

3.80%

6.40%

10.20%

11.30%

32.10%

Fox Interactive

Air France KLM

Rovio

Red Bull

Monster Energy

Ubisoft

Rockstar Games

Coca Cola

Pepsi

Dove

Evian

EVIAN HAVE 44% SHARE OF TOTAL FACEBOOK

INTERACTIONS

Share of Facebook Interactions


43.80%

6.60% 6.20% 4.40%

2.90% 2.20% 2% 1.90% 1.70% 1.60% 1.20% 1% 1% 0.80% 0.80%

Evian Pepsi MonsterEnergy

Coca Cola FoxInteractvie

Red Bull Ubisoft Ferrari Porsche Bwin H&M Microsoft EletronicArts

GE EnergyParamount

LAND ROVER LEADS FACEBOOK INTERACTION RATE

Facebook Interaction Rate (%)


17.40%

15.10%

13.40%

11.30% 10.90%

6.30% 5.50%

5.10% 5.10% 5% 4.80%

3.60%

2.20% 2.10%

WITH OVER 43 MILLION VIEWS, EVIAN’S BABY&ME

WAS THE LEADING BRANDED VIDEO

RANK BRAND SECTOR TITLE VIEWS

1 Evian Beverages baby&me / the new evian film 43,381,682

2 Dove Health & Beauty Real Beauty Sketches 32,966,734

3 Time Warner Entertainment Man of Steel - Official Trailer 3 19,503,023

4 Pepsi Beverages Pepsi Beyoncé "Mirrors” 10,044,969

5 Sony Pictures Entertainment GROWN UPS 2 - Official Trailer 7,638,268

6 Google Internet Introducing Google Nose 6,131,485

7 Google Internet Introducing Gmail Blue 5,805,426

8 Old Spice Health & Beauty Old Spice | Watermelon 4,984,071

9 Time Warner Entertainment Pacific Rim - Con Footage 4,695,111

10 LG Technology Stage Fright - So Real It's Scary 2 4,671,453


*YouTube views only. Period 1/04/13 – 30/04/13

Share of views = Total views by sector

or brand/Total views

Share of Facebook interactions =

Interactions on Facebook for a sector

or brand/Total interactions on

Facebook

Interaction rate = Interactions

on Facebook/Number of views

APPENDIX

THE GLOBAL EXPERTS IN SOCIAL

VIDEO ADVERTISING

FOR MORE INFO PLEASE CONTACT:

[email protected]