september's spotlight on social video
DESCRIPTION
Ebuzzing Social reveal September's Spotlight on Social VideoTRANSCRIPT
SPOTLIGHT ON SOCIAL
VIDEO:
SEPTEMBER 2012
ABOUT SPOTLIGHT ON SOCIAL
VIDEO
• Ebuzzing Social scans social
platforms to retrieve monthly
metrics about videos published by
brands
• We produce this insight within 5
countries based on a proprietary
algorithm, which includes the
number of views, interactions on
Facebook mentions on Twitter, and
backlinks
• We extract from this database
general information to give a view
of the publishing activity by brand
and sector
• In September 2012, this represents
3,269 videos and 403 brands for the
UK.
25% OF THE TOTAL VIDEOS PUBLISHED WERE FROM
THE TECHNOLOGY SECTOR
Source: Ebuzzing Social Video Chart, January 2013
TECHNOLOGY ALSO HAD 24% OF THE TOTAL SHARE
OF VIDEO VIEWS
Source: Ebuzzing Social Video Chart, January 2013
24% (A)
13% (B)
11% (C)
11% (D)
8% (E)
7% (F)
5% (G)
4% (H)
4% (I)
8% (J)
Share of video views
Technology (A)
Luxury (B)
Games (C)
Entertainment (D)
Automotive €
Drinks (F)
Internet (G)
Fashion (H)
Sport (I)
Other (J)
20% OF FACEBOOK INTERACTIONS WERE FROM
ENTERTAINMENT BRANDS
Source: Ebuzzing Social Video Chart, January 2013
THE RESTAURANT SECTOR HAD THE HIGHEST
INTERACTION RATE
Source: Ebuzzing Social Video Chart, January 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS
JUST UNDER 4 MINUTES
Source: Ebuzzing Social Video Chart, January 2013
NOKIA TOPS THE CHARTS FOR BRANDED
VIDEO VIEWS
Source: Ebuzzing Social Video Chart, January 2013
Source: Ebuzzing Social Video Chart, January 2013
COCA COLA HAS THE HIGHEST SHARE OF
FACEBOOK INTERACTIONS
RALPH LAUREN HAS THE HIGHEST FACEBOOK
INTERACTION RATE
Source: Ebuzzing Social Video Chart, January 2013
FOCUS ON HEALTH
& BEAUTY
HERBAL ESSENCES WAS THE TOP VIDEO
PUBLISHER
Analysis based on 34 brands which published 208 videos in
September
NU SKIN HAS THE HIGHEST FACEBOOK
INTERACTION RATE
APPENDIX
Share of views =
Total views by sector or brand / Total
views
Share of Facebook interactions =
Interactions on Facebook for a
sector or brand / Total interactions
on Facebook
Interaction rate = Interactions
on Facebook/ Number of views
