seoul food 2012 (english ver)

www.seoulfood.or.kr

History & Development of Seoul Food

Overview of Seoul Food 2012

2

3

4 Photo Gallery of Seoul Food 2011

Why SEOUL FOOD 2012?

Contents

1

3

3 Reasons that you should exhibit at SEOUL FOOD 2012

Why

SEOUL FOOD

2012 ?

• Korean food market

has grown up rapidly

as Korean economy

has sustainably developed

against global economic crisis.

•If target to trade in

China or Japan, It’s the

smartest way to trade

through Korea. Strategic

Location and good trade

environment of Korea

will make trade easier.

Why SEOUL FOOD 2012? 1

•With 30 years of experience,

Seoul Food got an approval

from UFI since 2003

and ISO 9001certification

for the first time in Korea.

GUARANTEED

EXHIBITION

SYSTEM

FAST

GROWING

KOREAN

ECONOMY

TRADE

PASSAGE TO

CHINA AND

JAPAN

4

Why SEOUL FOOD 2012? 1

1. GUARANTEED EXHIBITION SYSTEM

30 years of history

and experience

provides a well

organized programs

such as 40sessions of

buyer seminar

Guaranteed

Exhibition

system

Strong

database

administration

(6,000 exhibitors

100,000 visitors)

Developed as the one of the top brand Exhibition in Asia

30 year history, the largest trade exhibition in Korea

UFI Approved event since 2003

Ministry of Knowledge & Economy of Korea Approved since 2007

Korea’s first ISO 9001: 2008 Certified Exhibition

Korean government

supports

the exhibition (Ministry of Knowledge

&Economy of Korea,

Ministry of Food,

Agriculture, Forestry and

Fisheries of Korea)

International

organization

qualified

2. FAST GROWING KOREAN ECONOMY

- In terms of GDP, Korea’s economy has recovered the economic crisis in a short

time and ranked 9th in the world.

In 2011, Korea has reached 1 trillion USD trade mark.

South Korea and the world’s

GDP growth comparison for

last 4years

0

2

4

6

8

10

12

14

16

2008 2009 2010 2011

Restaurant &Manufacturing

Agriculture,forest &Ficheries

Korean Food Industry Market Growth rate

Why SEOUL FOOD 2012? 1

(Source: Korean Statistic Information Service)

% -2

-1

0

1

2

3

4

5

6

7

8

2008 2009 2010 2011

South Korea's GDP growth for last 4 years

Global GDP growth shows economic crisis

(Unit:U$billion)

Even though the global economic crisis

hits the world in 2009, Korean economy has

recovered soon and the condition has become

increasingly powerful.

Currently Korea as one of emerging countries in G20,

is active in global trading.

(Economic crisis)

Why SEOUL FOOD 2012?

Source: Korea International Trade Association. (as of August, 2011)

3. TRADE PASSAGE TO CHINA AND JAPAN

1

China and Japan buyers in 2011

Japan

China

Others

1,889 Other countries

Japan :507

China:511 2hrs

2hrs

-FTAs are created to lower trade barriers. Especially FTAs with China

and Japan will stimulate trade among the countries with tax omission.

Entered into force Concluded Underway On the agenda

Chile, Singapore,

ASEAN, EFTA, India,

Peru

USA, EU

GCC, New Zealand, Mexico,

Canada, Colombia, Turkey,

Australia

MERCOSUR, SACU, Russia, Vietnam, Israel,

Japan, China, Central America, Indonesia,

Malaysia

Status of the FTAs with Korea

About one third (1,018) of the foreign

visitors are buyers such as

from China and Japan.

Korea’s geographical benefit

It takes only 2hours to

visit Korea from both

countries. Considering

safety and security,

Seoul food can be a good

channel supporting your

trade.

Commencement Year :1983

30th Anniversary Leading Asian Food Exhibition in 2012

Growth & development record

History & Development of Seoul Food 2

Category 2009 2010 2011 2012 Target

Scale (㎡) 53,541 53,541 53,541 81,739

No. of Exhibitors 883 1,095 1,102 1,360

No. of Booths 1,720 2,121 2,125 2,600

No. of Visitors 32,046 41,662 44,093 60,000

1983

Established

2008

2012

SEOUL FOOD

SEOUL

FOOD & HOTEL

SEOUL

FOODTECH

SEOUL

FOOD & HOTEL

SEOUL INT’L CULINARY ACADEMY

SEOUL FOOD SERVICE

FRANCHISE

ORGANIC

& NATURAL

SEOUL FOODMAC SEOUL FOODPACK SEOUL FOODSAFETY

SEOUL

FOODTECH

History & Development of Seoul Food 2

Seoul Food’s achievement in 30 years

2000

SEOUL

FOOD SAFETY

SEOUL

FOOD & HOTEL

(Domestic /

International Pavilions)

SEOUL

FOODTECH

(FOODMAC /FOODPACK/

FOOD SAFETY)

+

SEOUL FOOD

History & Development of Seoul Food 2

[Overseas Exhibitor Analysis in 2011]

North

America

South

America Europe Asia

Middle

East

&Africa

Oceania Total

Number of

country 2 15 13 11 2 2 45

Exhibitor 56 53 74 873 2 37 1,095

Booth 76 35 88 1,874 12 40 2,125

2007 2008 2009 2010 2011

397 395 300 393 359

469 475

375

459 387

Exhibitors Booths

Exhibitor Profile in 2011

[Exhibitor rates by continent]

[Top 7 Product range list]

0

5

10

15

20

25

30

Domestic pavilion

International pavilion

10

0

10

20

30

40

Public office

University HoReCa Import Wholesale Retail Buyer Other food industry

35.6%

24.7%

10.9% 9.1%

8.3% 5.0% 4.3% 2.2%

[Visitor rates by job field]

History & Development of Seoul Food 2

0

10

20

30

40

50

60

Very satisfied

Satisfied Average Unsatisfied Very unsatisfied

11.2%

58.6%

25.9%

3.4% 0.9%

Visitor Profile

[Visitor satisfaction]

0

10

20

30

40

50

60

70

80

Seoul Food & hotel

Seoul Foodtech

Seoul Foodmac

Seoul Food safety

76.9%

10.7% 9.4% 3.0%

[Most viewed pavilion] [The goal of visiting]

0

5

10

15

20

25

30

The total number of visitors were 45,331 in 2011.

5% increased compare to 2010 (43,059)

28.8% 25.1%

22.4%

14%

5.4% 2.7% 1.6%

History & Development of Seoul Food 2

Foreign Participants Satisfaction

1st 57%

Over 2times

43%

[No. of participation]

Find new buyers

18% Find new importers

12%

Make new contacts

12%

Research Korean market

12%

Meet with current

customers 4%

Promotion of brand/

service/

products

33%

Expand market

9%

[The goal of participation]

Achieved

61%

Not achieved

2%

Not sure 37%

[The achievement of goal]

Sales made

6%

Unmade

65%

Not appropriate

, 29%

[Sales result at the show]

Yes 74%

No 12%

Not appropriate

14%

[Expactation of sales in future]

Excellent 13%

Good 54%

Fair 33%

Poor 0%

[The quality of the visitors]

PERIOD 5. 8(Tue) ~ 5. 11(Fri) [4 days]

SCALE 81,739 ㎡

COMPOSITION

VENUE KINTEX

TARGET 1,360 Companies (Domestic 960, Foreign 400)

2,600 booths (Domestic 2,150, Foreign 450)

EVENTS Culinary Demonstration, Global Food Plaza,

Innova Market Insight, Barista Championship,

Seminars etc.

Overview of Seoul Food 2012 3

SEOUL FOOD 2012

SEOUL FOOD & HOTEL 2012

SEOUL FOODTECH 2012

[NEW] SEOUL INT’L CULINARY ACADEMY

[NEW] ORGAINC&NATURAL 2012

Booth Type Space Only Walk on Stand Premium Stand

Booth Fee

1booth=9㎡(3mx3m)

$310/m x 9㎡

USD 2,790/booth

*Minimum 18㎡

1booth=9㎡(3mx3m)

$370/m x 9㎡

USD 3,330/booth

1booth=9㎡(3mx3m)

$400/m x 9㎡

USD 3,600/booth

*Minimum 18㎡

Facility -

Walls, carpet, spotlight,

fluorescent lamp, power

point, chairs, counter,

table, fascia, shelves

Walls, carpet, spotlight,

fluorescent lamp, power

point, chairs, counter,

table, fascia,

Lockable cupboard

display cube, logo tower,

shelves

Overview of Seoul Food 2012 3

Booth& Discount feature

14

SEOUL FOOD & HOTEL

Photo Gallery of Seoul Food 2011 4

15

SEOUL FOOD & HOTEL

Photo Gallery of Seoul Food 2011 4

16

SEOUL FOOD & HOTEL

Photo Gallery of Seoul Food 2011 4

17

SEOUL FOODTECH

Photo Gallery of Seoul Food 2011 4

18

Photo Gallery of Seoul Food 2011 4

SEOUL FOODTECH

Contact

Mr. Min-Gwan Kim

mgkim@kotra.or.kr

+82-2-3460-7258

(English)

Ms. Hye-Rin Seo

hyeseo@kotra.or.kr

+82-2-3460-7266

(English)

For more information about Seoul Food,

Ms. Eun-Young Park

pey1207@kotra.or.kr

+82-2-3460-7262

(Japanese)

Thank you,

See you in 2012