score! the role of social media for a successful sponsorship
Post on 17-Jul-2015
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“An opportunity to create compelling content. It has to be value-add for the consumer”.
Mary Scott, Edelman Marketing Gen. Manager
“Brands need to find the optimal content mix. Once they have the followers they can monetize it”.
Ari Osur, Forrester Research Analyst
“If you’re not relevant in social & mobile content, you’re not relevant to the audience”.
Christian Alfonsi, Taylor EVP
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