saudi signs media

Saudi Signs MediaCompany Profile

Who we are?

Established in 1990 and headquartered in Jeddah, Saudi Signs is a leading Out of Home (OOH) advertising company with a

wide variety of digital and static products across the Kingdom serving advertising needs of local and global brands.

Our operations are also conducted from Riyadh and Dubai through the support of 30 sales and associate professionals

ultimately helping clients find a balanced approach to achieve their communication objectives.

With the considerable changes in technology and brand needs, we, at Saudi Signs, are committed to providing the market

with the latest advancement in outdoor products and service levels required for business efficiency and success.

We’ve experienced incredible changes in our industry, but one thing has remained, it is our commitment in providing the best

in OOH.

Diversified Portfolio of Local and Multinational Partners

Our Channels

Gain high brand awareness and visibility with large scale outdoor media sites along the expressway and major roads leading to the Inner City.

Large format advertising provides an impactful advertising medium to establish a strong brand presence.

Large formats available mainly on highways, airport

roads and main roads inside the cities

The largest static format of OOH

advertising in Jeddah, located on

the major road (Madinah Rd.)

Digital Bridges of various sizes will be installed across all the main roads of

Riyadh Whereby advertisers ads will be communicated to almost every

resident of the city.

Any resident within Riyadh has to take one of the below roads to commute

to work, malls, schools, business centers, etc.

The largest digital bridge in the

middle east located on Madinah

Rd. in Jeddah, the most busiest

road of the city

Riyadh Bridges

Unipoles Flagpoles Giganto Digital Steel Bridge

Located on Jeddah-Makkah

highway with a 3,000 sqm

dimension

Scaffolding

Upcoming Digital Gigantos

Large digital formats located on

an arterial road of Jeddah – King

Abdul Aziz Road

Hyper Digital Screens - HDS

Digital screens located on the

entrance and exits of the hyper

markets

The world over has experienced transformation, Saudi Signs

Media outdoor is no exception.

DigitalTransformation

DataIntegration

Web-Mapping

70%of all SSM signs in Jeddah, Riyadh

and Dammam have now been digitized

Strategic LocationsThroughout 2020/21 new digital assets are being introduced and

installed in key locations

Key MetricsOur assets will now provide advertisers with real time

measurement including impressions, Reach, OTS, GRPs among others

ProfilingCollect data of motorists to generate

insights based on demographics, behavior and intent based on key

digital signals (SDK)

AccessBrands will soon be able to access a web-based platform enabling them to select key circuits and visualize

their outdoor penetration throughout the cities

DATA will unlock New Opportunities

• In the final stage of finalizing our data Platform that should be ready by the end of Dec

• We will have access to 10 M unique users through SDK across the kingdom that helps reach consumers effectively.

• Our data supported by a third party Data provider ( IQ data ) will facilitate the targeting criteria in the outdoor environment.

• Our end of campaign reports will include advanced insights into profile audience,consumers behavior and habits.

• We will be able to create heat maps based on consumer insights that for sure can be beneficial

DATA will unlock New Opportunities

KEY METRICS

• Impressions: Potential Number of Ad views

• Reach : Percentage of country or region population

• Frequency: The Average number of times an individual view the ad

• GRP : Reach x Frequency

• Impression by Time : By time of day and day ofweek

Audience Profiling

• Demographics : Age and Gender

• Behavioral : Interests and affinities

• Purchase intent : In – Market for product Type

Web Mapping Solution

• Web mapping is the process of

using the maps delivered by

geographic information systems on the

Internet.

• Access a web-based platform

enabling them to select key circuits and

visualize their outdoor penetration

throughout the cities

Riyadh City

RUH Digital Bridges

RUH Digital Bridges

Static Unipoles

Flagpoles RUH

Jeddah City

Gig

anto

sJe

dd

ah

JED Digital Steel Bridge

Digital Gigantos JED Coming Soon

As of March

2021

Enjoying 400m² Of Prime Digital Space…

Our partners’ brands will

have a home size panel to

convey their communication

Digital & Static Unipoles

Scaffolding Jeddah – Makkah Highway

Eastern Province

Static Unipoles

Currently more than

30 Static Faces

across Dammam

and Khobar .

Digital UnipolesComing in Feb 2021

40 Digital Unipoles

Strategically converging

Dammam and Khobar .

Will be located on the main

roads- corniches and high

traffic intersections

HDS

In-Market Digital Mupis

Click on the Picture to take you through the location map on Google

HDS Exposure (JED, RUH, DAM)

Thank You