Youth Media…

Target The Coming Generation

Saudi Signs Media

Summary

1.Introduction

2.Concept

3.Target audience & Day in a life

4.Touch points & our suggested media

5.Sample Pictures & Circuits

Introduction …

Saudi Signs Media has always broke the usual and present you new and

innovative

ideas for choosing the right media in the right spots.

Saudi Signs Media is pleased to present you our new media which

will be

targeting a specific consumer and it’s considered to be a

completion part of the media that we represent (Malls – Market –

Bridges – Unipoles).

Our Concept …

Is to find the right way to break out of the advertising competition and

make it into more receptive & engaging message.

Receptivity is consumers readiness (mindset) to accept, process and

respond to

advertising or brand messaging

Engagement is turning on a prospect to a brand idea enhanced

by the

surrounding context

Why Receptivity is Important?• Today consumers are bombarded on average with over 2,500 messages

a day such as TV, Radio, SMS, LED Screens, Unipoles, Bridges … etc.

• Media choices abound, as does the consumer’s power to ignore.

• Clutter is increasing in

number of choices as well as

number of ads showing in

many different aspects which

may be very confusing to the

end consumers, and will lead

to a brand’s

miscommunication

Targeted Audience psychographic profile • Youth Males in KSA represents over 50% of the total

population. A sizeable 13+ million attentive and potential

consumers of your product.

• Youngsters do spend at least 4 hours a day outside their

homes. Their favorite hang out places are : Café shops ,

Shisha café , Net café , Gyms , football stadiums and they

stop at gaz stations to fuel their cars…

• It is highly important today to reach youth in their favorite

places during their favorite moments to ensure connection

with the Ad message.

A Day in the life of Saudi Male Overview …

6:00 AM

14:00 PM

18:00 PM

01:00 AM

•Wake Up•Break Fast•Driving to Work•Working•Praying

•Relaxation•Watching TV

•Sleeping

•Relaxing•Shisha Places/Café Shops•Shopping Malls/Supermarkets•Gym Centers/Barber Shops/Net Cafe•Football Courts/Billiard Centers•Driving Around/Buying Midnight shops

Hang outPlaces

FootballStadiums

LeisureCenters

FitnessCenters

Café & Net Shops

Youth Strategic Touch Points - KSA

Our Youth Media Advantages:

5. Gives you a unique opportunity to talk to your target on a one-to-one basis at a high receptivity level.

1. Targeting the young generation, by allowing you to enforce its

“brand fidelity” among the coming generation.

4. Is the best tool to communicate with this specific Target audience.

3. Advertising in an uncluttered environment, knowing that Saudi Signs is the exclusive provider.

2. New and innovative touch points, where you will be one step ahead

from other competitors, by seeking the opportunity and advertising in

this specific medium.

6. Cost efficient media, knowing that the campaign duration will be for two weeks, with high O.T.S. (opportunity to see), since all the mupis are located in Footfall areas.

Our New Media …will cover : 1. Meed Stores

Very popular stores in KSA, opens 24/7 with more than 200 Branches all overKSA selling what most young males needs from snacks, drinks, cigarettes,

etc..2. Café Shops & Net Café

30 branches in high footfall and well known café’s around the city where most

of the Saudi males spend quality time enjoying their social life.

3. Gym, Bowling & Billiard CentersTop & middle class Gyms covering more than 70 branches in KSA.

4. Local Football Stadiums The most popular sport for Saudi males where they practice their

favoritehobby of all time.

New Meed Stores

Transactions & Traffic by Region..Meed Stores

Transactions

Riyadh 15,832,927

Qassim 2,860,416

Western 9,139,447

Eastern 4,293,649

Total 32,126,439

Transactions

Riyadh 12,873,466

Qassim 1,880,801

Western 9,857,411

Eastern 5,495,462

Total 30,107,140

Traffic

Riyadh 20,582,805

Qassim 3,718,541

Western 11,881,281

Eastern 5,581,744

Total 41,764,371

Traffic

Riyadh 18,022,852

Qassim 2,633,121

Western 13,800,375

Eastern 7,693,647

Total 42,149,995

50%

9%28%

13%

2010Riyadh

Quassim

Western Reg.

Eastern Reg.

43%

6%33%

18%

2009

RiyadhQuassimWestern Reg.Eastern Reg.

Meed Stores Picture Samples …

Cafe Shops & Net Café Picture Samples …

Gym & Bowling Centers Picture Samples …

Football Courts Picture Samples …

Media Coverage

Media Type Region No. of Branches No. of Faces Total

1 Meed Stores

Jeddah 42 343

Total of 177 Branches & 1,531 Faces

Riyadh 111 1,070

Dammam 24 118

2 Café Shops & Net Cafe

Jeddah 20 305

Total of 44 Branches & 528 Faces

Riyadh 16 150

Dammam 8 73

3 Gym

Jeddah 11 163

Total of 50 Branches & 642 Faces

Riyadh 27 297

Dammam 12 182

4Bowling Centers & Billiards Centers

Jeddah 6 66

Total of 15 Branches & 178 Faces

Riyadh 5 52

Dammam 4 60

5 Football Courts

Jeddah 4 48Total of 4 Courts

& 48 FacesRiyadh Very Soon

Dammam Very Soon

Total 290 2,927 -

Rate card ‘11 Youth Media

Notes:

• 1 circuit: 40 faces• The circuit will contain a combination of 5 different

medias• Cost per circuit: SAR 40,000• SAR 10,000 production cost for 200 faces• Additional 100 face will cost SAR 1,500• Circuits are booked on 2 weeks basis

1

20

cm

80 cm

Format: PSD

Res. : 150dpi

City Circuits

Jeddah 23

Riyadh 35

E. Regio

n 10

Total 68

10

0 c

m

70 cm

Format: PSD

Res. : 150dpi