sarah prevette - tips, tools & tricks for building & managing an online community

Post on 14-Dec-2014

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Nonprofits know all about community and community building – but what about online community? The Internet and Web 2.0 have allowed community to move online to connect, share and create change. In this session learn about the ways that online communities are different from and similar to offline communities. Gain an understanding of the unique characteristics of successful online communities including the sorts of management and communications methods that keep people engaged. Using the incredible story of Twestival, this workshop will explore what it takes to make an online community flourish.

TRANSCRIPT

Building Online Communities

@SarahPrevette

Building Online Communities

@SarahPrevette

“Using the internet to instantly collaborate, share information, and have a conversation about ideas and causes they care about.”

Beth Kanterhttp://beth.typepad.com@Kanter

Spread Awareness

Engage Discussion

Inspire

Collaborate Engage Participation

Fundraise

STAND OUT

Who will identify?

Where are they online?

How can they experience your brand?

It’s less about the tools, more about the approach

@gapingvoid

EDUCATE &EMPOWER

ENABLE & EXPERIENCE

BE A CONDUIT FOR PEOPLE TO EVOKE CHANGE – BE A TOOL HELPING BUILD RELATIONSHIPS BETWEEN ALL PEOPLE ASSOCIATED WITH THE CAUSE

RT @ChangeEvnglst Strength of ur social network is proportional to the quality of content you feed to your network. Feed value to get value.

CONNECT

ENGAGE

NURTURE

Be Amazing

Be Amazing

BeAccessible

BeAccessible

BeAuthentic

BeAuthentic

Provide real

value

Provide real

value

Community GuidelinesCommunity Guidelines

Honest and

transparent

Honest and

transparent

Respond and

participate

Respond and

participate

Join the

CONVERSATION

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