sarah leary - how to get members to build successful sub-groups within your community

FeverBee SPRINTIntroducing Nextdoor

Nextdoor is the private social network for the neighborhood

There are social networks for many important parts of our lives

Yet there is no social network for the part of our livesclosest to home

?

Social networks in a neighborhood lower crime, improve public health and raise test scores. Robert Putnam, Harvard Professor and Author, Bowling Alone

“

“

29% of Americans know only a few of their neighbors and 28% know none of their neighbors by name. Pew Research Center, June 2010

Nextdoor helps bring back a sense of community to the neighborhood

Built from the ground-up for the neighborhood

Private Real names and address verification; no public access

Local Discrete neighborhood boundaries; map-based UI

Useful Recommendations, classifieds, events, crime/safety, and more

An entire year devoted to product-market fit

176Neighborhoods

2 YEARS AGO

0

5,000

10,000

15,000

20,000

25,000

LAUNCH 1 YR 2 YR

Today, over 30% of U.S. neighborhoods use Nextdoor

44,710Neighborhoods

TODAY

0

5,000

10,000

15,000

20,000

25,000

LAUNCH 1 YR 2 YR 3YR

San Francisco 95%

Chicago 66%

Denver 92%

San Diego 81%

Seattle 90%

Dallas 65%

San Jose 81%

Atlanta 79%

Portland 82%

St Louis 64%

Austin 82%

Cincinnati 78%

Penetration in major cities is strong and growing

41% growth in neighborhoods over last 3 months

46% of members have contributed content

2M member messages sent per day

20k member invitations sent per day

60 new neighborhoods launch every day

Member engagement is very strong

Everyday use cases

Community Issues 22%

Classifieds 14%

Recommendations 26%

Events 11%

Crime and Safety 20%

Other 7%

Nextdoor is the lifeline to the neighborhood

Meet your neighbors

Borrow a ladder

Organize a block party

Discover a handyman

Receive an urgent alert

Find your lost pet

Neighborhood watch

USEFUL ESSENTIAL

How to build successful sub-groups

• Find a champion • Define the community • Reach critical mass • Foster growth and engagement • Support member-driven moderation

Key ingredients to building community

We have a multi-step process for finding good Founding Members

Apply

Define neighborhood

Verify address

Recruit neighbors

Launched neighborhood

Founding Members apply

Founding Members define neighborhood boundary and name

Members verify their address

A neighborhood needs 10 verified members in 21 days to launch

Founding Members must be successful at every step to launch

Apply

Define neighborhood

Verify address

Recruit neighbors

Launched neighborhood

Thousands of postcards sent by members every day

Engagement is driven through mobile apps and daily emails

• Special attention from our support team • Member resources • Leads Forum • Leads meet-ups • Member-driven moderation

• Mute • Flag • Nearby Neighborhoods • Email settings

Supporting our neighborhood Leads

Sub-groups should be built from the ground up

Thank youSarah Leary, sarah@nextdoor.com