sarah leary - how to get members to build successful sub-groups within your community
TRANSCRIPT
FeverBee SPRINTIntroducing Nextdoor
Nextdoor is the private social network for the neighborhood
There are social networks for many important parts of our lives
Yet there is no social network for the part of our livesclosest to home
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Social networks in a neighborhood lower crime, improve public health and raise test scores. Robert Putnam, Harvard Professor and Author, Bowling Alone
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29% of Americans know only a few of their neighbors and 28% know none of their neighbors by name. Pew Research Center, June 2010
Nextdoor helps bring back a sense of community to the neighborhood
Built from the ground-up for the neighborhood
Private Real names and address verification; no public access
Local Discrete neighborhood boundaries; map-based UI
Useful Recommendations, classifieds, events, crime/safety, and more
An entire year devoted to product-market fit
176Neighborhoods
2 YEARS AGO
0
5,000
10,000
15,000
20,000
25,000
LAUNCH 1 YR 2 YR
Today, over 30% of U.S. neighborhoods use Nextdoor
44,710Neighborhoods
TODAY
0
5,000
10,000
15,000
20,000
25,000
LAUNCH 1 YR 2 YR 3YR
San Francisco 95%
Chicago 66%
Denver 92%
San Diego 81%
Seattle 90%
Dallas 65%
San Jose 81%
Atlanta 79%
Portland 82%
St Louis 64%
Austin 82%
Cincinnati 78%
Penetration in major cities is strong and growing
41% growth in neighborhoods over last 3 months
46% of members have contributed content
2M member messages sent per day
20k member invitations sent per day
60 new neighborhoods launch every day
Member engagement is very strong
Everyday use cases
Community Issues 22%
Classifieds 14%
Recommendations 26%
Events 11%
Crime and Safety 20%
Other 7%
Nextdoor is the lifeline to the neighborhood
Meet your neighbors
Borrow a ladder
Organize a block party
Discover a handyman
Receive an urgent alert
Find your lost pet
Neighborhood watch
USEFUL ESSENTIAL
How to build successful sub-groups
• Find a champion • Define the community • Reach critical mass • Foster growth and engagement • Support member-driven moderation
Key ingredients to building community
We have a multi-step process for finding good Founding Members
Apply
Define neighborhood
Verify address
Recruit neighbors
Launched neighborhood
Founding Members apply
Founding Members define neighborhood boundary and name
Members verify their address
A neighborhood needs 10 verified members in 21 days to launch
Founding Members must be successful at every step to launch
Apply
Define neighborhood
Verify address
Recruit neighbors
Launched neighborhood
Thousands of postcards sent by members every day
Engagement is driven through mobile apps and daily emails
• Special attention from our support team • Member resources • Leads Forum • Leads meet-ups • Member-driven moderation
• Mute • Flag • Nearby Neighborhoods • Email settings
Supporting our neighborhood Leads
Sub-groups should be built from the ground up
