sales subsidiary ghrm

Sales SubsidiaryGlobal Human Resource Management

Submitted By : Piyush Dobariya (16)

Department of Human Resource DevelopmentVeer Narmad South Gujarat University

Surat.

What is sales?

“A  sale is the act of selling a product or service in return for money or other compensation”

Components◦Marketing,◦ Sales, ◦Distribution ◦Customer care

Introduction

What is subsidiary?

“An enterprise controlled by another (called the parent) through the ownership of greater than 50 percent of

its voting stock.”

Introduction

“A company that is owned by parent company or other, and sells goods or services for, a larger company”

(Definition of sales subsidiary noun from the Cambridge Business English Dictionary © Cambridge University Press)

“A subsidiary company set up in a foreign market to handle marketing, sales, distribution and customer care in that market.”

What is sales subsidiary?

Foreign Set UpMarketing, Sales, Distribution Customer Care

Components

International Environment Foreign market Language Sensitivity Foreign Agents Greater Control Greater Support Etc….

May be Problems with…..

Managing Director

Production Finance Marketing Or Sales

Export Manager

Export Sales Subsidiary

Human Resource

Staffing

The export manager may be given the same authority as other functional managers.

Exporting is still controlled at corporate headquarters.

Staffing

Cipla Limited

Founded (1898-1972)

Founder Dr. K.A. Hamied

Chairman Subhanu Saxena

Holding company Cipla Limited

Headquarters Mumbai Central, Mumbai 400 008

Business areas Health

Type Public Limited Company

Case study

They have a global presence in over 170 countries through exports and strategic alliances.

It’s exports include raw materials, intermediates, prescription drugs, OTC and veterinary products.

The Company had 13 subsidiaries/step-down subsidiaries at the beginning of the year. During the inancial year ended 31st March 2012.

Cipla Limited

2000+ product as sales subsidiary by company.

World's widest range for asthma…

34 internationally approved plants by cipla.

Leader in 8 major respiratory diseases. Like malaria, asthma, HIV etc.

Cipla Limited

THANK YOU