sales subsidiary ghrm
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Sales SubsidiaryGlobal Human Resource Management
Submitted By : Piyush Dobariya (16)
Department of Human Resource DevelopmentVeer Narmad South Gujarat University
Surat.
What is sales?
“A sale is the act of selling a product or service in return for money or other compensation”
Components◦Marketing,◦ Sales, ◦Distribution ◦Customer care
Introduction
What is subsidiary?
“An enterprise controlled by another (called the parent) through the ownership of greater than 50 percent of
its voting stock.”
Introduction
“A company that is owned by parent company or other, and sells goods or services for, a larger company”
(Definition of sales subsidiary noun from the Cambridge Business English Dictionary © Cambridge University Press)
“A subsidiary company set up in a foreign market to handle marketing, sales, distribution and customer care in that market.”
What is sales subsidiary?
Foreign Set UpMarketing, Sales, Distribution Customer Care
Components
International Environment Foreign market Language Sensitivity Foreign Agents Greater Control Greater Support Etc….
May be Problems with…..
Managing Director
Production Finance Marketing Or Sales
Export Manager
Export Sales Subsidiary
Human Resource
Staffing
The export manager may be given the same authority as other functional managers.
Exporting is still controlled at corporate headquarters.
Staffing
Cipla Limited
Founded (1898-1972)
Founder Dr. K.A. Hamied
Chairman Subhanu Saxena
Holding company Cipla Limited
Headquarters Mumbai Central, Mumbai 400 008
Business areas Health
Type Public Limited Company
Case study
They have a global presence in over 170 countries through exports and strategic alliances.
It’s exports include raw materials, intermediates, prescription drugs, OTC and veterinary products.
The Company had 13 subsidiaries/step-down subsidiaries at the beginning of the year. During the inancial year ended 31st March 2012.
Cipla Limited
2000+ product as sales subsidiary by company.
World's widest range for asthma…
34 internationally approved plants by cipla.
Leader in 8 major respiratory diseases. Like malaria, asthma, HIV etc.
Cipla Limited
THANK YOU