russ whitman of ratio - mobile is eating our world at sic2013

RUSS WHITMAN, CSORATIO

WEARERATIO.COM

MOBILE IS EATINGTHE WORLD

ABOUT RATIO

We are the largest multi-screen agency in the Northwest.

We imagine, create and evolve engaging experiences across all digital screens for businesses and consumers.

We believe in multi-screen.

OUR PERSPECTIVE

Mobile is eating the world, the rise of mobile is a fundamental shift and has created generation changing impact.

It is: BIG and MICRO data PERSONAL and ENTERPRISE NATIVE and WEB CLOUD and LOCAL MULTI-SCREEN

It is made up of touch, mouse, controller and gesture interaction. Design and UX matter. The shift is worldwide.

PC’S

SMARTPHONES

SMARTPHONES

END OF THE PC ERA

350m PC’s sold in 2012 – 300m in 2013

1.7b phones sold in 2012 – 1.8b in 2013

There are over twice as many mobile users than PC users

Transaction and economic models drive down cost and increase replacement cycles.

The market has converted from adopting a single, multi-use device to adopting a series of contextually driven devices.

Tablets everywhere

TABLETS

LET THE TABLET ERA BEGIN

Over 200m tablets will be sold in 2013

Driven by quality/capability and price

Mini markets? With a large enough addressable market is there a long tail opportunity in the tablet market?

Readers Room specific Vertical specific

Digital Video Consumption Grew Exponentially through 2012 for non-PC’s

STB & SMART TV TAKING THE NEXT STEP?

67m Smart TVs sold in 2012 – 90m projected in 2013

Apple TV

Xbox 360 and now One

Roku / Chromecast / New Players?

APP DOWNLOADS

DESIGN MODELS AND UX ENABLE THE SHIFT

Move to flat, typographic based design

Consistent navigation

Contextual controls

iOS 7

Android

Windows

Responsive Web

A VIEW FORWARD

Q&A