russ whitman of ratio - mobile is eating our world at sic2013
DESCRIPTION
Mobile is Eating Our World Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide) The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.TRANSCRIPT
RUSS WHITMAN, CSORATIO
WEARERATIO.COM
MOBILE IS EATINGTHE WORLD
ABOUT RATIO
We are the largest multi-screen agency in the Northwest.
We imagine, create and evolve engaging experiences across all digital screens for businesses and consumers.
We believe in multi-screen.
OUR PERSPECTIVE
Mobile is eating the world, the rise of mobile is a fundamental shift and has created generation changing impact.
It is: BIG and MICRO data PERSONAL and ENTERPRISE NATIVE and WEB CLOUD and LOCAL MULTI-SCREEN
It is made up of touch, mouse, controller and gesture interaction. Design and UX matter. The shift is worldwide.
PC’S
SMARTPHONES
SMARTPHONES
END OF THE PC ERA
350m PC’s sold in 2012 – 300m in 2013
1.7b phones sold in 2012 – 1.8b in 2013
There are over twice as many mobile users than PC users
Transaction and economic models drive down cost and increase replacement cycles.
The market has converted from adopting a single, multi-use device to adopting a series of contextually driven devices.
Tablets everywhere
TABLETS
LET THE TABLET ERA BEGIN
Over 200m tablets will be sold in 2013
Driven by quality/capability and price
Mini markets? With a large enough addressable market is there a long tail opportunity in the tablet market?
Readers Room specific Vertical specific
Digital Video Consumption Grew Exponentially through 2012 for non-PC’s
STB & SMART TV TAKING THE NEXT STEP?
67m Smart TVs sold in 2012 – 90m projected in 2013
Apple TV
Xbox 360 and now One
Roku / Chromecast / New Players?
APP DOWNLOADS
DESIGN MODELS AND UX ENABLE THE SHIFT
Move to flat, typographic based design
Consistent navigation
Contextual controls
iOS 7
Android
Windows
Responsive Web
A VIEW FORWARD
Q&A