roadshow europe linking mobile - david fieldhouse

Guaranteeing Sales on Mobile

Our brands - Linking Mobile & AD-X

“The first UK based global mobile affiliate network”

“The first end to end mobile app tracking solution”

Mobile can now affect all areas of the purchase funnel

Affiliate marketing relies solely on sales

P

P

P

P

P

P

P

P

P

P

P

P Advertiser consumers

Affiliate Marketing took off between 2004 and 2005

E-Commerce and affiliate marketing are intrinsically linked

The next wave will be mobile (obviously)

43% 37% 35%

27%

75%

58% 62%

53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Research Purchase direct to bill

Experience enhancers

Purchase via card/bank

details

All users

Smartphone users

M:Commerce will ignite the industry

Source: IAB Consumer M-Commerce Study October 2010 Base All UK Mobile Users (1039)

43% 37% 35%

27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Research Purchase direct to bill

Experience enhancers

Purchase via card/bank

details

All users

Smartphone users Smartphone

users are

63% more likely to

engage in M-

Commerce

Consumers are spending on mobile now

You MUST have a mobile optimised site to drive sales

41%

29%

20%

8%

2%

Wait until you were next on the computer

and purchase it from the John Lewis website

Go into a John Lewis shop and

buy the item

Buy the item from a different website on your

mobile

Not bother to purchase the

item at all

Other (please specify)

20% of respondents would buy from a competitor if there was no site available on their mobile

30%

Imagine you wanted to buy a product from John Lewis on your

mobile - but the site wasn’t working so you couldn’t. Out of the

below possibilities, which would be your most likely reaction?

Source: IAB Rich Media Brand Effectiveness Study July 2011

Base: 465 pushed to JL site

Retailers risk losing

30% of potential business

by not having a site

that works on mobiles

Customer acquisition occurs across categories

Mobile display currently delivers most leads

Acquisition’s are following mobile search trend

Source: Google 2010

Mobile can offer more than desktop - SMS

QR codes take affiliate marketing to another place

Transactional QR Codes

Is this a game changer for traditional media?

Advertising message in editorial?

The Japanese are shopping via QR already

Basket Value, Click to call and in-store redemption

Click to call

In-store redemption

Basket Value

Remember – the customer is king!

Thanks

www.linkingmobile.com

David.fieldhouse@linkingmobile.com

www.ad-x.co.uk