roadshow europe linking mobile - david fieldhouse
TRANSCRIPT
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Guaranteeing Sales on Mobile
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Our brands - Linking Mobile & AD-X
“The first UK based global mobile affiliate network”
“The first end to end mobile app tracking solution”
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Mobile can now affect all areas of the purchase funnel
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Affiliate marketing relies solely on sales
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P Advertiser consumers
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Affiliate Marketing took off between 2004 and 2005
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E-Commerce and affiliate marketing are intrinsically linked
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The next wave will be mobile (obviously)
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43% 37% 35%
27%
75%
58% 62%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Research Purchase direct to bill
Experience enhancers
Purchase via card/bank
details
All users
Smartphone users
M:Commerce will ignite the industry
Source: IAB Consumer M-Commerce Study October 2010 Base All UK Mobile Users (1039)
43% 37% 35%
27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Research Purchase direct to bill
Experience enhancers
Purchase via card/bank
details
All users
Smartphone users Smartphone
users are
63% more likely to
engage in M-
Commerce
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Consumers are spending on mobile now
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You MUST have a mobile optimised site to drive sales
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41%
29%
20%
8%
2%
Wait until you were next on the computer
and purchase it from the John Lewis website
Go into a John Lewis shop and
buy the item
Buy the item from a different website on your
mobile
Not bother to purchase the
item at all
Other (please specify)
20% of respondents would buy from a competitor if there was no site available on their mobile
30%
Imagine you wanted to buy a product from John Lewis on your
mobile - but the site wasn’t working so you couldn’t. Out of the
below possibilities, which would be your most likely reaction?
Source: IAB Rich Media Brand Effectiveness Study July 2011
Base: 465 pushed to JL site
Retailers risk losing
30% of potential business
by not having a site
that works on mobiles
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Customer acquisition occurs across categories
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Mobile display currently delivers most leads
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Acquisition’s are following mobile search trend
Source: Google 2010
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Mobile can offer more than desktop - SMS
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QR codes take affiliate marketing to another place
Transactional QR Codes
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Is this a game changer for traditional media?
Advertising message in editorial?
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The Japanese are shopping via QR already
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Basket Value, Click to call and in-store redemption
Click to call
In-store redemption
Basket Value
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Remember – the customer is king!
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Thanks
www.linkingmobile.com
www.ad-x.co.uk