rise of web world

Beyond websites We build business online

Cbil360 Digital WorkshopIntroduction: Transitioning to Digital

Jay Ben Avner www.Cbil360.com

The digital revolution affects every

aspect of our lives.

“The number of transistors on a chip willdouble about every two years.”

Gordon Moore, Intel co-founder, 1965

Moore’s Law:

We are moving faster and in a more

economically efficient manner

The computer in your cell phone is by far

cheaper and lot more powerful than any

computer we had 10 years ago.

They are an integral part of our daily life

The pace of change is fast and sometimes overwhelming.

The numbers are mind boggling

More than 85 million

1. 88.2 million consumers (47% of Internet users) plan on using online coupons in 2011

2. Searches on Google per minute

3. Tweets per day

4. Mobile searches per day

More than 500 million

1. Active users on Facebook

3.Facebook ‘Like’ clicks per day

4. Smart phones in the world

2. Songs downloaded through iTunes in 2011

6.5 billion and growing are

1. Images available on Flickr

3. Apps downloaded from the iPhone app store

4. The number of mobile web pages on the Internet

2. Cell phones in the world

1.5 trillion

1. The total number of web pages on the Internet

2. The number of messages posted to Facebook in 2009

3. Total video views on Youtube in 2010

4. Total number of text messages sent in 2009

The internet accelerates.

The internet is no longer a new media

The internet is the new economy.

Source: http://www.google.com/trends?q=faceboo

Google Trends on ‘facebook’

•Facebook, blogs, Twitter and customer

reviews are considered the most effective

tactics for mobilizing consumers to talk up

products online.•(Etailing survey of 117 companies, September 2009)

Nearly 49% of shoppers have made a purchase based

on a recommendation from a social media channel;

respondents most relied on the following sources

when making a purchase decision: 60.53% user

reviews; 20.48% comparison charts; 15.41% editorial

reviews; 3.58% shared shopping lists. •(Razorfish, October 2008)

Source: http://www.google.com/trends?q=twitter

Google Trends on ‘twitter’

Source: http://www.google.com/trends?q=groupon

Google Trends on ‘groupon’

This rapid advancement in technology

has transformed people behavior and has

brought about tremendous disruption to the

media channels that we’ve known throughout

our lives.

We’re watching the newspaper industry

struggle.

http://newspaperdeathwatch.com/index.php?s=newspaper+closing+doors

The next book store

And TV?

The music industry has already been struggling

for years.

The internet is it.

Highly targeted, personalized messaging

Measurable in real-time

https://www.google.com/analytics/web/#dashboard/Q78PqmvVSmSLsCa6Z0hAiA/a11405426w24614917p23059874/

Consumers are changing their habits. Companies

and retailers must reach customers with the right

message, at the right time, at the right place, using

the right platform.

You are here now to evaluate if you should

transition into a digital world? Does it make any sense

not to take advantage of one of the greatest opportunities:

The internet!!

We are shifting from a traditional model of

And are moving to a fully integrated digitalEcosystem where everyone has equal opportunities

Social networks

Search

Website

Microsite

News Print

RadioDigital Billboards Events

Interactive TV Online retailMobile Live reports

Our discussions will center around this

ecosystem and key factors

The web is social and managed by the users.

A social interaction compliments our digital experiences

Social networks

Search

Website

Microsite

News Print

Digital Billboards

Interactive TV

Online retail

Mobile

Live reports

In this expanding digital ecosystem, being a part of the

digital space is a key component of the marketing

mix. Should you participate?

Consumer shift to digital is bringing a significant

change to the company environment.

It’s a fundamental change to our product and

service offering.

It starts with your website

http://www.gobiggi.com/templates.php

That can be measured in real-time

And it’s changing our approach to business

We started with the

traditional model:

Office and store

location

And because

By 2014, 53% of total retail sales

(online and offline) will be affected

by the Web, as consumers

increasingly use the Internet to

research products before

purchasing. (Forrester, March 2010)

We must participate in the consumer’s search

http://www.gobiggi.com/templates.php

These changes take us out of our comfort

zone. Away from what we’ve known.

But it opens up incredible opportunities to

innovate, to engage customers in new ways,

and to drive real and fast

business growth.

It’s an exciting time to be in this business.

and the truth is

Today, There is no other way to stay in business.

Would Your Business Go Down if

The Internet Goes Down?

Have no email

No websites to interact

No phone

No office network

No work!

Because people are online 24x7

Jay H. Ben Avner jba@cbil360.com

Have a successful day

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