#rimc15 - the other side of optimisation: improving internal productivity & efficiency

#RIMC15

Improving Internal Productivity & Efficiency

The OTHER SIDE of OPTIMISATION

Alex Moss Director, FireCask

#RIMC15 Image source: http://goo.gl/ct5XmN

Director at FireCask Award-Winning

Online Marketing Agency

Search/Social/Outreach

WordPress Development

Co-Founder of Peadig WordPress Theme Framework

Bootstrap Integration

Mobile/SEO/Social Friendly

Also lots of plugins

Who am I?

#RIMC15

Image source: http://goo.gl/V0gIyW

Things have changed in 8 Years

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And now we’re “Always On”

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If you Turn Off, you Miss Out

#RIMC15

But Always being On is a Good Thing We do it so naturally now, we’re now unconscious to it.

Being always on has helped me, us, and our knowledge or our vertical.

Everyone I’ve met in this room is attributed to always being on!

#RIMC15

This Talk is Different, but Actionable!

“This has to be one of the smoothest launches I've ever experienced and I've launched 20+ websites and blogs over the last 18 years”

- Sarah Gorenstein, Editor-in-Chief, Orbitz Worldwide

“The site was delivered on time and the development process was easy. We had regular updates, great communication and fun throughout.”

- Ben Sole, Project Lead - Franchising, Reed.co.uk

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Reading Tools for Research

#RIMC15

Goodbye Google Reader, Hello Feedly Feedly merges all your RSS feeds into one dashboard. Add your own RSS by URL, and

also discover new feeds by subject.

Alternatively, use Google Drive with ImportFeed functions to pull into a doc.

#RIMC15

Read faster…

RSS Reader Apps I use RSS Bot for Mac

Cnet covers other apps (Windows & Mac) now Google Reader is dead.

Squirt.io Parses any URL and shows you

content one word at a time.

Reading faster works

#RIMC15

Squirt in Action

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Dealing with Leads

Image source: http://goo.gl/fJ0nAo

#RIMC15

Available CRM Platforms

Salesforce: Very popular

Lots of integrations

Capsule: Ask Russell McAthy

#RIMC15

My CRM of Choice…

Google Chrome & Gmail Once Gmail is loaded, there are some handy Chrome extensions…

And only around €3 per month per user

#RIMC15

Use Gmail Labs to add functionality to your inbox. The 4 plugins below help user experience and protect you from mistakes…

#RIMC15

I split inboxes into Important, Linkedin and Everything else. Chrome extensions enhance experience and organisation.

My Inbox is Busy, but Organised

Send text messages directly from your inbox.

Track email delivery like WhatsApp

To-do lists with Gmail integration. Apps for iOS and Android available.

#RIMC15

Reading and sending emails needs another layer

Reading & Sending Emails…

View more information on a person from their

email. Links, social profiles and other

information.

Email scheduling and inbox return.

#RIMC15

Recruit’em helps you find Prospects

An easier way to seearch through Linkedin, Google+, Twitter and other social networks to find the connection you want.

#RIMC15

Communication

Image source: http://goo.gl/0S7dmD

#RIMC15

Instant Messaging

Skype External Communication

Video Conferencing

Non-Cloud File Transfer

Slack Internal or Team Platform

Channels per Project/Client

Better Search/Archiving

more stuff…

#RIMC15

Set #Channels per Project/Client, and Set Private Groups by Topic or Internal Team

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Integrations mean updates are communicated automatically.

Within FireCask, all our GIT repo commits are sent to our design-

dev channel

Statistics can be viewed within the web interface and also sent by email digest.

Here you can see activity with heat maps of DM’s to public messages.

More reading: http://goo.gl/OLpjcX

#RIMC15

Collaboration

Image source: http://goo.gl/HwmPZV

#RIMC15

Cloud Document Management

Office 365 More privacy over data

Better desktop support

Excel handle big data better

Google Drive Better collaborative tools

Wider community

Cheaper

#RIMC15

My Old Projection Management Tool

Google Drive 2 years ago I created a nifty Google Drive template

to help myself organise all client projects. I even shared it within a long post I wrote for Moz.

#RIMC15

Organise projects into boards. Each board has lists which can be shared amongst groups. You can even use as an editorial calendar.

#RIMC15

I use it mostly for personal organisation. Having the iOS/Android app also helps.

Holiday Checklist Board: https://trello.com/b/Dm1kNYbP

#RIMC15

All internal projects are managed within Wrike. Split into hierarchy, we can use this for all clients, miscellaneous projects and even as a CRM.

#RIMC15

Each folder has multiple tasks. Each task can be time tracked independently, as well as room for uploads, WYSIWYG text editing and commenting.

#RIMC15

File Transfer

Desktop App

Faster and more secure

Unlimited transfer limits

Less reliance on the cloud

Web Interface

No account needed

Send files up to 2GB

Email confirmations

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Other Collaborative Tools

LastPass Manage all passwords

Share access with your team

Chrome/Android/iOS apps

Evernote

Write formatted notes with rich content to share amongst your team

Chrome/Android/iOS apps

Skitch Great to take screenshots and

annotate them. Syncs with Evernote.

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Developer Tools

Image source: http://goo.gl/AEToki

#RIMC15

Manage your Code Better

Sublime Text Better than Notepad

Colour coded for filetypes

Integrations and functions

Bitbucket GIT is a must for any developer

Bitbucket provides repo’s for free

Paid alternative: Github

SourceTree

Windows/Mac GIT management app to connect your PC to the repo

#RIMC15

I’m Done! Where’s the Reyka?

#RIMC15

Thank you! Any Questions?

alex@firecask.com

twitter.com/alexmoss

fb.com/alexmoss1

linkedin.com/in/alexmoss1

Slides:

firecask.com/go/RIMC15