return on marketing investment (calculators)

• Session recording will be available after the presentation.

• ROMI calculators are available for download.

• Slides will be available on SlideShare.

• Q&A to follow.• All attendees have been

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Return on Marketing Investment(calculators)

Presenter:

Cyndie Shaffstall, founder,

Spider Trainers

WHAT IS YOUR ROMI?

How using Return on Marketing Investment (ROMI) and

calculators can be used to evaluate your campaign

success.

The value of

Return on Marketing Investment

— or ROMI —

is in its simplicity.

— WikipediaMROI or ROMI

In most cases, a simple determination of

revenue per dollar spent

for each marketing activity

can be sufficient to help make important

decisions to improve the entire marketing

mix.

ROMI (or MROI)

Many people define marketing as the

spenders and sales as the earners.

It’s no wonder marketing and sales are

often at odds.

Sales vs. marketing

The closers (sales and CSRs) are in a better

position to recognize a specific customer

need — the company can meet — and help

us marketers craft a marketing strategy to

solve the problem.

Bottom-up marketing

Closers believe marketing sends leads

that have not been properly qualified.

When closers are involved,

they are much more likely to provide

the type of follow-up they know

from experience is needed to

close the sale.

ROMI calculators help sales and

marketing better understand the marketing

and lead-qualification processes.

Marketing — with help from sales — can

develop targeted campaigns and thus

deliver more-qualified leads who go on to

become customers.

Better understandings

http://www.spidertrainers.com/revenue-attributable-marketing-calculators/

Online ROMI Calculator

Demo

[DEMO][http://www.spidertrainers.com/spider-resources/MROI-

calculators.zip]

Estimate campaign projections

based upon past performance.

Demo

Email automation can be critical to achieving a positive ROMI:

Enables more efficient use of your resources

Automation reduces overhead

Enables easy A/B and multivariate testing

Provides analytics to show success/failure

Provides historical data for year-to-year review

Email automation

In this presentation we discussed:

The definition of ROMI.

How ROMI is important to both marketing and

sales.

How to use Spider Trainers’ online calculator to

determine ROMI.

How to use Spider Trainers’ other ROMI

calculators for projections.

The importance of drip and nurture campaigns.

Summary

Spider Trainers designs,

develops, and deploys custom

drip and nurture campaigns.

The participating client is the

successful client.

Check out our blog for the detailed

article and learn how you can

improve your automated

marketing efforts.

http://www.spidertrainers.com/blog

Contact us:

Chuck Meyer

Client relations manager

651 702 3793

cmeyer@spidertrainers.com

http://www.spidertrainers.com

PO Box 280487

Lakewood, CO 80228

United States

Spider Trainers