return on marketing investment (calculators)
DESCRIPTION
How using Return on Marketing Investment (ROMI or MROI) and ROMI calculators can be used to evaluate your past campaign success and make predictions about future campaigns.TRANSCRIPT
![Page 1: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/1.jpg)
• Session recording will be available after the presentation.
• ROMI calculators are available for download.
• Slides will be available on SlideShare.
• Q&A to follow.• All attendees have been
muted.• Please type your
questions in the chat window.
![Page 2: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/2.jpg)
Return on Marketing Investment(calculators)
Presenter:
Cyndie Shaffstall, founder,
Spider Trainers
![Page 3: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/3.jpg)
WHAT IS YOUR ROMI?
How using Return on Marketing Investment (ROMI) and
calculators can be used to evaluate your campaign
success.
![Page 4: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/4.jpg)
The value of
Return on Marketing Investment
— or ROMI —
is in its simplicity.
— WikipediaMROI or ROMI
![Page 5: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/5.jpg)
In most cases, a simple determination of
revenue per dollar spent
for each marketing activity
can be sufficient to help make important
decisions to improve the entire marketing
mix.
ROMI (or MROI)
![Page 6: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/6.jpg)
Many people define marketing as the
spenders and sales as the earners.
It’s no wonder marketing and sales are
often at odds.
Sales vs. marketing
![Page 7: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/7.jpg)
The closers (sales and CSRs) are in a better
position to recognize a specific customer
need — the company can meet — and help
us marketers craft a marketing strategy to
solve the problem.
Bottom-up marketing
![Page 8: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/8.jpg)
Closers believe marketing sends leads
that have not been properly qualified.
![Page 9: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/9.jpg)
When closers are involved,
they are much more likely to provide
the type of follow-up they know
from experience is needed to
close the sale.
![Page 10: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/10.jpg)
ROMI calculators help sales and
marketing better understand the marketing
and lead-qualification processes.
Marketing — with help from sales — can
develop targeted campaigns and thus
deliver more-qualified leads who go on to
become customers.
Better understandings
![Page 11: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/11.jpg)
http://www.spidertrainers.com/revenue-attributable-marketing-calculators/
Online ROMI Calculator
Demo
![Page 12: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/12.jpg)
[DEMO][http://www.spidertrainers.com/spider-resources/MROI-
calculators.zip]
Estimate campaign projections
based upon past performance.
Demo
![Page 13: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/13.jpg)
Email automation can be critical to achieving a positive ROMI:
Enables more efficient use of your resources
Automation reduces overhead
Enables easy A/B and multivariate testing
Provides analytics to show success/failure
Provides historical data for year-to-year review
Email automation
![Page 14: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/14.jpg)
In this presentation we discussed:
The definition of ROMI.
How ROMI is important to both marketing and
sales.
How to use Spider Trainers’ online calculator to
determine ROMI.
How to use Spider Trainers’ other ROMI
calculators for projections.
The importance of drip and nurture campaigns.
Summary
![Page 15: Return on Marketing Investment (calculators)](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546f3481b4af9ff00b8b462d/html5/thumbnails/15.jpg)
Spider Trainers designs,
develops, and deploys custom
drip and nurture campaigns.
The participating client is the
successful client.
Check out our blog for the detailed
article and learn how you can
improve your automated
marketing efforts.
http://www.spidertrainers.com/blog
Contact us:
Chuck Meyer
Client relations manager
651 702 3793
http://www.spidertrainers.com
PO Box 280487
Lakewood, CO 80228
United States
Spider Trainers