resilient heritage - peterborough 2011

A wide range of information & resources for the conservation restoration, care and repair ofperiod and listed buildings.

Resilient Heritage 2011:

Social Media opportunities for the Heritage Sector

James Mott PROJECTBOOK

FOUNDER

Introduction

Information resource• Heritage Register• Products Directory• Event Calendar • Articles• Blogs (PB, Members news & Heritage Orgs)• News (generated from twitter)• Directory of Organisations

Our membership• Over 500 businesses listed on the website• Including contractors, craftsmen and consultant in the heritage register.• A wide range of sector professionals ranging from archaeologists to architects, blacksmiths to woodworkers.

So, what social media platforms currently exist?

Our Audience

Social Media Platforms

Social Compass

@projectbook

+ Are you missing a trick?

By James Mott – Founder of ProjectBook.co.uk

Social Media for the Heritage Sector?!

Social Media

Heritage

Sector?!

How SoMe works

A U D I E N C E O F 1 0 0 0

E N G A G E A N D E D U C A T E Y O U R A U D I E N C E

EngageTalk

InformRSS | Info | News

Your Website New ContentBlog

ArticlesNewsEvents

Engaged50

Semi – engaged300

Not engaged – inconsistent | info resources650

AUD

IEN

CE

EngageTalk Regularly

MeetTweetup or privately

ContactDM or phone

D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E

4 Social Media Platforms

Facebook More than 500 million active users

twitter 175 million registered users

LinkedIn 100 million members

YouTube 490 million users per month

Focus on: Linkedin

Suitable for: Individuals & organisations

Pages for individualsLinkedin GroupsBusiness pages

Functions:• Get Connected • Build Relationships• Communicate• Inform• Crowd Sourcing

Focus on: Facebook PagesSuitable for: Mostly organisations & special interest groups/businesses

Functions:• Communication• Building your Brand• Broadcast news • Promotions• Promote events• Information

Focus on: YouTube

Suitable for: organisations & businesses

Functions:• Video sharing• Communicate• Inform• Building your Brand• Promote events• Educate your audience

Focus on: Twitter

Suitable for: EVERYONE

Functions:• Get Connected • Build Relationships• Communicate• Customer Relations• Building your Brand• Broadcast news • Promotions• Promote events• Crowd Sourcing• Get Advice • Collaborating• Get referrals• Educate your audience• Raise awareness

Opportunities with SoMe

Promoting events

Opportunities with SoMe

Promoting events: free resources

Opportunities with SoMe

Brand building

Opportunities with SoMe

Customer Relations | Reputation Management

Opportunities with SoMe

Building Community

ProjectBook Linkedin group

Opportunities with SoMe

Raising Awareness

- Our members- News- Events- Promotions- Blogs- Newsletters- Articles

Opportunities with SoMe

Up to date news

www.creativecomms.co.uk

Social Media Courses for organisations, individuals and companies.

A wide range of information & resources for the conservation restoration, care and repair ofperiod and listed buildings.

Resilient Heritage 2011:

Social Media opportunities for the Heritage Sector

Facebook Page

Twitter @projectbook

LinkedIn ProjectBook group

Lets get connected