reputation management - yelp case study

Obtaining Reviews & YELP Case Study

Monique RamseyFounder, Cosmetic Social Media

Use Twitter Hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

About Monique

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Native San Diegan

In the Aesthetic Surgery industry since 1991 (yikes!)

FounderCosmetic Social MediaPatient Engagement Marketing™

Certified Social Media Strategist 2009

♥music, ♥USC, ♥sports, ♥spa days, ♥shoes & ♥creative endeavors!

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

BasicsClaim all the free listings you can on review & consumer sites such as Yelp, RealSelf, etc.& fill them out completely!

Getting Reviews – Need ###sASK!• Hand out a card to

happy patients• Surveys / Respond to

patients you know who are happy

• Page on websiteSign up for alerts!

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Once You Get Reviews

Consider adding a badge to your website or use social media & your blog to direct people to the reviews.

Why it Matters

62% say of moms surveyed say that a positive product experience is the biggest

motivator for them to talk with others about a brand.

Source AdAgeDaily 6/23/11

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Case Study

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Private Message Same Day

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Hi Kathryn, Thank you for posting your comments. This is not the kind of 5

star experience that we strive for. I would like to send your comments to the CEO for review. If you could email me with your full name and email address, I will be able to have your chart pulled and examine what went wrong. Thank you again for bringing this to our attention.

Oh, one more question... did you happen to tell anyone else about this, prior to posting on Yelp? I am just curious so I can try to re-trace what happened. My email is monique@ljcsc.com.Thank you so much,Monique RamseyDirector, LJCSC Community

Administrator Intervention

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

5 Days Later

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Use Twitter hashtag #VegasIMSS @MoniqueRamsey Cosmetic Social Media

Thank YouMonique Ramsey

Monique@cosmeticsocialmedia.com877-401-5485