report of internet users in pak 2013

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BY

MARIA KHAN

Maria Khan, Lecturer UET, Lahore Page 1 of 23

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• 30 millions internet user

In Pakistan

• Half on mobile

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According to the report, internet penetration

in the country has reached 16%, while broadband subscribers have more than doubled in the last two (2) years.

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Terming Pakistan the Fifth Largest mobile phone market in Asia , the report cited 10% Smartphone penetration, although 80% of phones were found to be costing less than $100.

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The report also cited an encouraging 11% of internet mobile visits out of 182 million total page views in April, 2013.

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Despite financial challenges Pakistani

are embracing connected devices and the

content that they offer.

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Pakistan is 5th largest mobile phone

market in the Asia.

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80% of internet users spend

more than an hour online

every day. But the average

session is only 5 minutes.

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Importantly, two thirds of the country s Facebook users are below the age of 25.

More than half of them come from the country s richest 10% of households.

The result is a highly concentrated social media audience of young, affluent consumers.

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Inability to finalize terms for the auction of 3G mobile licenses.

Confusing rules around multi-SIM ownership and mobile number portability

Despite this $7 billions in foreign direct investment into telecom sector since 2005. Telenor has just announced commitment to another 1B.

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