report of internet users in pak 2013

BY

MARIA KHAN

Maria Khan, Lecturer UET, Lahore Page 1 of 23

• 30 millions internet user

In Pakistan

• Half on mobile


According to the report, internet penetration

in the country has reached 16%, while broadband subscribers have more than doubled in the last two (2) years.


Terming Pakistan the Fifth Largest mobile phone market in Asia , the report cited 10% Smartphone penetration, although 80% of phones were found to be costing less than $100.


The report also cited an encouraging 11% of internet mobile visits out of 182 million total page views in April, 2013.


Despite financial challenges Pakistani

are embracing connected devices and the

content that they offer.


Pakistan is 5th largest mobile phone

market in the Asia.


80% of internet users spend

more than an hour online

every day. But the average

session is only 5 minutes.


Importantly, two thirds of the country s Facebook users are below the age of 25.

More than half of them come from the country s richest 10% of households.

The result is a highly concentrated social media audience of young, affluent consumers.


Inability to finalize terms for the auction of 3G mobile licenses.

Confusing rules around multi-SIM ownership and mobile number portability

Despite this $7 billions in foreign direct investment into telecom sector since 2005. Telenor has just announced commitment to another 1B.


report of internet users in pak 2013

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