remaking an industry: what publishers need to be thinking about in 2012

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© 2012 The Idea Logical Company, Inc.

Mike ShatzkinThe Idea Logical Company, Inc.

At Digital Book World24 January 2012

WHAT PUBLISHERS NEED TO BE

THINKING ABOUT IN 2012

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Company

© 2012 The Idea Logical Company, Inc.

THE BIG TOPICS

TechnologyChannels to the consumer and

monetizationMarketing

The products themselvesNew competitors (or collaborators)

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© 2012 The Idea Logical Company, Inc.

TECHNOLOGY

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Company

© 2012 The Idea Logical Company, Inc.

TECHNOLOGY

The Amazon lesson (what you make for yourself can be sold

to others)

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Company

© 2012 The Idea Logical Company, Inc.

TECHNOLOGY

Metadata creation and dissemination

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Company

© 2012 The Idea Logical Company, Inc.

TECHNOLOGY

Price research, analysis, and adjustment

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Company

© 2012 The Idea Logical Company, Inc.

TECHNOLOGY

Add-ons to digital workflows, enriching the XML

file with additional info

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Company

© 2012 The Idea Logical Company, Inc.

TECHNOLOGY

SaaS (software as a service)

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Company

© 2012 The Idea Logical Company, Inc.

TECHNOLOGY

Managing in-house resources (people, storage,

bandwidth)

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Company

© 2012 The Idea Logical Company, Inc.

CHANNELS TO THE CONSUMER &

MONETIZATION

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Company

© 2012 The Idea Logical Company, Inc.

CHANNELS TO THE CONSUMER

Redistribution of print placement opportunities

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Company

© 2012 The Idea Logical Company, Inc.

CHANNELS TO THE CONSUMER

Evolving multi-vendor and global paths to consumers

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Company

© 2012 The Idea Logical Company, Inc.

CHANNELS TO THE CONSUMER

Platform plays (apps)

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Company

© 2012 The Idea Logical Company, Inc.

CHANNELS TO THE CONSUMER

Direct sales

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Company

© 2012 The Idea Logical Company, Inc.

CHANNELS TO THE CONSUMER

B2B opportunities

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Company

© 2012 The Idea Logical Company, Inc.

MARKETING

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Company

© 2012 The Idea Logical Company, Inc.

MARKETING

Verticalization

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Company

© 2012 The Idea Logical Company, Inc.

MARKETING

Names

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Company

© 2012 The Idea Logical Company, Inc.

MARKETING

Metadata

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Company

© 2012 The Idea Logical Company, Inc.

MARKETING

Influencer databases and relationships

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Company

© 2012 The Idea Logical Company, Inc.

MARKETING

Social marketing

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Company

© 2012 The Idea Logical Company, Inc.

MARKETING

The book as the beginning of engagement

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Company

© 2012 The Idea Logical Company, Inc.

THE PRODUCTS THEMSELVES

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© 2012 The Idea Logical Company, Inc.

THE PRODUCTS THEMSELVES

Quality control of vanilla ebooks

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Company

© 2012 The Idea Logical Company, Inc.

THE PRODUCTS THEMSELVES

Illustrated books

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Company

© 2012 The Idea Logical Company, Inc.

THE PRODUCTS THEMSELVES

Enhanced ebooks and apps

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Company

© 2012 The Idea Logical Company, Inc.

THE PRODUCTS THEMSELVES

Audio within

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Company

© 2012 The Idea Logical Company, Inc.

THE PRODUCTS THEMSELVES

ISBNs beget ISBNs (combine and separate)

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Company

© 2012 The Idea Logical Company, Inc.

THE PRODUCTS THEMSELVES

Events

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Company

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NEW COMPETITORS

(OR COLLABORATORS)

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Company

© 2012 The Idea Logical Company, Inc.

NEW COMPETITORS (OR COLLABORATORS)

Authors

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Company

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NEW COMPETITORS (OR COLLABORATORS)

Agents

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Company

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NEW COMPETITORS (OR COLLABORATORS)

Non-book publishers

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Company

© 2012 The Idea Logical Company, Inc.

NEW COMPETITORS (OR COLLABORATORS)

Ebook retailers

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Company

© 2012 The Idea Logical Company, Inc.

NEW COMPETITORS (OR COLLABORATORS)

Other IP creators (movie and TV studios, animators, game

creators)

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Company

© 2012 The Idea Logical Company, Inc.

NEW COMPETITORS (OR COLLABORATORS)

Other consumer-facing brands

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Company

© 2012 The Idea Logical Company, Inc.

WELCOME TO DIGITAL BOOK

WORLD