Digital Thinking

For Content Publishers

2010 1990

Long ago, people danced at concerts Now, they video shoot, click, broadcast, tweet and share

Apple WWDC 2013 Erstwhile, conference was meant to be for learning.

Now, it’s about listening, clicking, tweeting, blogging and sharing.

Apple get approx $350 million worth of Media for FREE

Sagarika’s canards on CNN-IBN http://storify.com/UtsavMitra/sagarika-s-canards-on-cnn-ibn-our-email-trail-and

The family that tabs, plays and computes

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So, What is your take from this?

You need to define the new rules of

CUSTOMER ENGAGEMENT

In the era of Broadbanding: Stop thinking linear

Start thinking exponential

Think of discovering the goldmine and leapfrog the usual

The New Currency of our world: Engagement, Attention and Big Data

Don’t Break the Trust

India has the unique opportunity to pioneer the future of digital media

Even if you are caught up in day to day Pursue the way to transform your

business

How to model the business for digital edge?

- Digital thinking is an approach and a worldview. - Explore the impact of the digital in our society, culture and economy. - The building blocks to help deal with the personalization in the massive crowd. - Identify the ethos and your value system. - The way medium can become personal, social, integrated and participative. - Personify the content and realizing what problem you are solving. - Can you help people live easy, simple and fun way? - Making our world a more open, social, and sustainable place.

Digital Thinking is

Digital Content Model Canvas

www.businessmodelgeneration.com

Cost structure Revenue streams

Key resources Channels

Key

activities

Key

partners

Value

proposition

Costumer

relationship

s

Costumer

segments

The ability to craft the container in a way that allows the consumer to connect not only with emotion, but with something deeper in themselves, with those around them and with the creator, even if that creator is an entity, is where so much of the power lies. When I read a book, listen to music, experience art or movies, movements, products, services or ventures, I often find myself silently asking… “Can I feel the maker’s soul through their voice?” Because people don’t buy inventions, creations or messages. They don’t buy technology. They don’t buy products and services, archetypes or frameworks. They buy the craft. The connection. The emotion. The promise. The essence. The soul. The voice. They buy what those things do to and for them. They buy the yearning to feel more of what that “thing” lets them feel. And that’s not just about the nuts and bolts of what you make, but how you create the experience of connection and consumption. So, when you’re wondering “who am I?” maybe the better question question to ask is… How can I create an experience that allows others to feel my soul through my work? And in doing so, feel their own? And, then… Will I?

A digital thinker, idea-creator and innovation specialist. He relish the vision of creating a collaborative and participatory platform that would help enrich the lives of people.

Ishwar Jha Entrepreneur, Online Media Specialist, Technology Innovator, Speaker & Blogger

http://in.linkedin.com/in/ishwarjha/ www.ishwarjha.com M: +91-9819335578 Email: Ishwar.jha@appetals.com