reflections 5_ social media

23/02/2015 Reflections5:SocialMedia

https://class.coursera.org/ntuecom001/forum/thread?thread_id=2992 1/2

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Reflections5:SocialMedia

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Reflections5:SocialMediaDueDate:25thFeb2015,12:00SGT

ForthisReflectionsexercise,wewillapplytheconceptswestudiedthisweektoanewersocialmediainAsia,WeChat.Asalways,pleaseopenaseparatethreadforeachofyourresponses.DorefertotheGuidelinesforyoursubmissionsifyou'reunclear.

WeareintroducedtoWeChat(orWeixin,togobyitsChinesename)intheNewYorkTimesasthefollowing:

JustthreeyearsafterbeingintroducedinChina,Weixin[WeChat]hasnearly300millio

nusersafasteradoptionratethanFacebookorTwittergivingtheappadominantp

ositioninwhatisnowtheworldsbiggestsmartphonemarket.

AuserhadalsolistedthefeaturesshelikesinWeChatinablogpostonTheNextWeb.

1. Weclassifiedsocialmediaintothreegroupsthisweek.Basedonyourexperience,(orwhatyouvereadsofar),intowhichcategory(orcategories)doyouthinkWeChatwouldfallunder?Briefly,why?

2. Someofthediscussionthisweekwasalongthelinesofswitchingcosts.Briefly,whataretheswitchingcostsforWeChat?Aretheyhighorlow?

3. Afurtherpartofourdiscussionwasonthenatureofsocialties,whethertheyarestrongorweak.Inyourview,whatkindofties,strongorweak,arebestencapsulatedbyWeChat?AretheydifferentfromthoseweprimarilysawinFacebook?

4. ParticulartothecurrentLunarNewYearfestivities,WeChathadintroducedanewfeaturelastyearwheretraditionalredgiftenvelopeswithmoneycouldbeexchangedvirtuallythroughtheirservice.Inyourview,whatkindofties,strongorweak,didWeChatexploithereinthisfeature?

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23/02/2015 Reflections5:SocialMedia

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