redbox pp final
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Armando Marmolejo
Alberto Hernandez
Diana Gonzalez
Stephen Tobias
Isabel Otero
REDBOX 2.0
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History of Movie Rentals
1985-BlockbusterThe first Blockbuster Video
store opens in Dallas, Texas.
1977-VHSVHS created by JVC.
1977- Video StationThe first video rental store opens
in Los Angeles, California.
1988- HollywoodThe first Hollywood Video
store opens in Portland,
Oregon.
1995- DVDsDVDs created.
1998-NetflixLaunches the worlds first
online DVD rental service.
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1977- VHS
In 1977 VHS were introduced to consumers by Victor
Company of Japan, also known as JVC. VHS vs. Betamax
Beginning to the Rental Industry
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History of Movie Rentals
1985-BlockbusterThe first Blockbuster Video
store opens in Dallas, Texas.
1977-VHSVHS created by JVC.
1977- Video StationThe first video rental store opens
in Los Angeles, California.
1988- HollywoodThe first Hollywood Video
store opens in Portland,
Oregon.
1995- DVDsDVDs created.
1998-NetflixLaunches the worlds first
online DVD rental service.
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1977- Video Station
The first video rental store.
Opens in Los Angeles,California.
The franchise opens in
1982.
Opened the doors to brickand mortar business
model.
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History of Movie Rentals
1985-BlockbusterThe first Blockbuster Video
store opens in Dallas, Texas.
1977-VHSVHS created by JVC.
1977- Video StationThe first video rental store opens
in Los Angeles, California.
1988- HollywoodThe first Hollywood Video
store opens in Portland,
Oregon.
1995- DVDsDVDs created.
1998-NetflixLaunches the worlds first
online DVD rental service.
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1985- BlockbusterVideo
The first Blockbuster Video store opens in Dallas, Texas.
One of the strongest and most recognizable entertainment
brands in the world.
One of our biggest competitors!
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History of Movie Rentals
1985-BlockbusterThe first Blockbuster Video
store opens in Dallas, Texas.
1977-VHSVHS created by JVC.
1977- Video StationThe first video rental store opens
in Los Angeles, California.
1988- HollywoodThe first Hollywood Video
store opens in Portland,
Oregon.
1995- DVDsDVDs created.
1998-NetflixLaunches the worlds first
online DVD rental service.
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1988- HollywoodVideo The first Hollywood Video
store opens in Portland,
Oregon. Hollywood Videos was one
ofBlockbusters (direct)largest competitors until itwent bankrupt in May
2010. The creation of Redbox
hurt their revenuetremendously.
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History of Movie Rentals
1985-BlockbusterThe first Blockbuster Video
store opens in Dallas, Texas.
1977-VHSVHS created by JVC.
1977- Video StationThe first video rental store opens
in Los Angeles, California.
1988- HollywoodThe first Hollywood Video
store opens in Portland,
Oregon.
1995- DVDsDVDs created.
1998-NetflixLaunches the worlds first
online DVD rental service.
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1995- DVDs
DVDs were created by theJapanese and were first
available in the U.S. in 1997.
The creation of DVDs gave
the opportunity to startthinking of the possibilities
with the kiosk idea.
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History of Movie Rentals
1985-BlockbusterThe first Blockbuster Video
store opens in Dallas, Texas.
1977-VHSVHS created by JVC.
1977- Video StationThe first video rental store opens
in Los Angeles, California.
1988- HollywoodThe first Hollywood Video
store opens in Portland,
Oregon.
1995- DVDsDVDs created.
1998-NetflixLaunches the worlds first
online DVD rental service.
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1998- Netflix
Launched the worlds first online DVD rental service.
Netflix members can instantly watch unlimited movies and
TV episodes streamed over the Internet.
It is CURRENTLY the worlds leading Internet
subscription service.
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2004
REDBOX
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2004- Redbox
Launched first full market test at McDonalds restaurants
in Denver, CO.
Started off with 100+ locations.
Currently have 27,000 locations.
With over 1 billion rentals to date.
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Redbox Kiosk Rentals
??
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What is the future?
REDBOX 2.0REDBOX 2.0
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What will be new in
Redbox 2.0?
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Dedicated Return Box
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No More Waiting!
Innovation
What is a dedicated return box?
Why is this necessary?
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Game Rentals
Currently: Games are $2.00 a night
Proposal: Keep current pricing and offerGAMER PASS
GAMER PASS
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Touch-ScreenCurrently: Heat Sensitive VS Proposal: Pressure Sensitive
Dirty
Inaccurate Selection
Cannot have something over your
hand (gloves).
If you have poor circulation, you
might have trouble with selectingwhat you want on the screen.
Not as dirty
More Accurate
As long as you can touch it
(with any object), it will work.
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28Days Wait
Deal! We have reached a tentative agreement with 20th Century
Fox, WarnerBrothers, Universal.
We are currently awaiting approval to this proposal.
This will eliminate the 28 day hold on new released movies.
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25
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Limited Selection
Streaming Online
Promotions (like Blockbuster)
Competitive Rates
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Online Benefits
Extra $9 mil a year
Partner with iPad carriers
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Redbox2.0 vs Netflix
Out of 90,000 available DVDs,only 5,000 titles are
available for online streaming.
In addition to all of your kiosk inventory being available
for online streaming, you will have an additional 10,000
titles available for online streaming.
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Expanding Entertainment for Everyone
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