ramona liberoff - presentation at emerging communications conference & awards (ecomm 2011)
Post on 22-Nov-2014
865 Views
Preview:
DESCRIPTION
Please see blog http://blog.eComm.ec
TRANSCRIPT
What the mobile industry can learn from ice cream and African villages
Copyright © 2011 Movirtu Limited, All Rights Reserved
.7
1.8
2.5
no identity
“I work away from my husband and
five children. I use the village phone
to call them because they live
far away from me”
Germain, Farmer Madagascar
Cloud PhoneTM
Needs
1bn 2 SIMs
500m 2
phones 200m 3 SIMs
+
Source: Tomi T Ahomen, Communities Dominate Brands
Be in controlMultiple devicesReduce/manage costBe connected (and disconnect)
top related