raising huge funds from high flyers john baguley ifc group ceo

Raising Huge Funds from High Flyers

John BaguleyIFC Group CEO

www.ifc.tc

International Fundraising Consultancy

Country Offices:• London (St Albans)• Milan• Amsterdam• Geneva• Ottawa• Kiev• Singapore• New York• Lima

Partner Agencies:• France• Spain• Portugal• Belgium• Denmark• Germany• Ireland• India• Australia

Ethics

Codes of Practice:

• Institute of Fundraising

• FRSB• ACEVO• EUConsult 

Free Consultancy

• wikifund.info

• Bookstore www.ifc.tc

• First Friday

Facebook: ‘First Friday Fundraisers’

Clients• World Health

Organisation• BRAC UK• Black Cultural

Archives• Alton College• Royal Free Hospital• UNICEF• etc.

International Fundraising Consultancy

Best Strategic / Fundraising Consultancy

The Giving Pledge. org

Bill Gates, Warren Buffet, Mark Zuckerberg  plus  108 billionaires. 

The rich are giving more to non-profits than ever before but we are not asking for enough often enough…

We need to join the push to give from the Giving Pledge and from the trend towards Corporate Social Responsibility.  

The “Case for Support”

Elevator pitch

Intellectually convincing and emotionally moving.

Who agrees?

Need, input, outcome, measure of success.

Designed and copy-written.

Examples - CFS

Freedom from Torture

Royal Free Hospital

Alton College

Research into our donors and prospects is now critical  in creating sustainable fundraising programmes.

The organisation with the best researchers will win, and there are no second prizes.

Rather less than six degrees of separation is required…

Examples - research

Freedom from Torture

Royal Free Hospital

Alton College

Cultivation EventsPrestigious hostPrestigious venue: No 10, House of Lords, Celebrity’s home, Google boardroom.

Small numbers – smaller home team

HostCEOPlansPledgeFlirtRecapFollow up

Examples - events

Freedom from Torture – Declaration Dinner Royal Society Medicine.

Royal Free Hospital – St James Palace.

Alton College – Ironmongers Hall.

Celebrity Culture

A fact of life…

A part of successful fundraising…

High flyers meet celebrities through their charitable giving – enhancing their lifestyle.

Examples - patrons

Freedom from Torture

Royal Free Hospital –Duke of York

Alton College – Chair Rolls Royce

How to ask for £1m

Face to face.

Small talk.

Reminder of the benefit to the beneficiaries.

Ask for a set amount.

If no: split over two years.

If still no: use gift chart.

Examples - asking

Freedom from Torture

Royal Free Hospital

Alton College

Questions?

www.ifc.tc