raising huge funds from high flyers john baguley ifc group ceo
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Raising Huge Funds from High Flyers
John BaguleyIFC Group CEO
www.ifc.tc
International Fundraising Consultancy
Country Offices:• London (St Albans)• Milan• Amsterdam• Geneva• Ottawa• Kiev• Singapore• New York• Lima
Partner Agencies:• France• Spain• Portugal• Belgium• Denmark• Germany• Ireland• India• Australia
Ethics
Codes of Practice:
• Institute of Fundraising
• FRSB• ACEVO• EUConsult
Free Consultancy
• wikifund.info
• Bookstore www.ifc.tc
• First Friday
Facebook: ‘First Friday Fundraisers’
Clients• World Health
Organisation• BRAC UK• Black Cultural
Archives• Alton College• Royal Free Hospital• UNICEF• etc.
International Fundraising Consultancy
Best Strategic / Fundraising Consultancy
The Giving Pledge. org
Bill Gates, Warren Buffet, Mark Zuckerberg plus 108 billionaires.
The rich are giving more to non-profits than ever before but we are not asking for enough often enough…
We need to join the push to give from the Giving Pledge and from the trend towards Corporate Social Responsibility.
The “Case for Support”
Elevator pitch
Intellectually convincing and emotionally moving.
Who agrees?
Need, input, outcome, measure of success.
Designed and copy-written.
Examples - CFS
Freedom from Torture
Royal Free Hospital
Alton College
Research into our donors and prospects is now critical in creating sustainable fundraising programmes.
The organisation with the best researchers will win, and there are no second prizes.
Rather less than six degrees of separation is required…
Examples - research
Freedom from Torture
Royal Free Hospital
Alton College
Cultivation EventsPrestigious hostPrestigious venue: No 10, House of Lords, Celebrity’s home, Google boardroom.
Small numbers – smaller home team
HostCEOPlansPledgeFlirtRecapFollow up
Examples - events
Freedom from Torture – Declaration Dinner Royal Society Medicine.
Royal Free Hospital – St James Palace.
Alton College – Ironmongers Hall.
Celebrity Culture
A fact of life…
A part of successful fundraising…
High flyers meet celebrities through their charitable giving – enhancing their lifestyle.
Examples - patrons
Freedom from Torture
Royal Free Hospital –Duke of York
Alton College – Chair Rolls Royce
How to ask for £1m
Face to face.
Small talk.
Reminder of the benefit to the beneficiaries.
Ask for a set amount.
If no: split over two years.
If still no: use gift chart.
Examples - asking
Freedom from Torture
Royal Free Hospital
Alton College
Questions?
www.ifc.tc