r. lakshmikanth - selected accomplishments

R. LakshmikanthSELECTED ACCOMPLISHMENTS (2007 – 2013)

Strategic MarketingSpecial Events, Training Modules, Distributor/Dealer Summits & Exhibitions

Experiential MarketingCorporate Road Shows, hands-on product demos, RWA Activities

Branding & Communication

PR & Advertising

Retail Project Management

Harman InternationalMARKETING COMMUNICATION SPECIALIST

LIFESTYLE, INFOTAINMENT & LUXURY AUDIO

Hear the Truth – Campaign Launch with AR Rahman

NDTV Gadget Guru Awards

HCL Dealer Meet

TiE Golf Tournament

Tie Entrepreneurial Summit

Corporate Roadshow

Soul Sante Carnival

Palm Meadows : Premium residential community activation

Café Coffee Day Activation

HARMAN _ Auto Expo – New Delhi

HARMAN _ Auto Expo – New Delhi

Annual Dealer Meet - Professional Audio

Annual Dealer Meet - Professional Audio

10 hour music festival powered by JBL sound

JBL branding on-site – all staff wearing JBL t-shirts, presence on all collaterals, tickets, POS etc

JBL Tempo giveaways to some members of the audience

Email Blast, SMS Blast and Facebook invites and updates – 500 K gross impressions

Earth Dance Festival

JBL was the Sound Partner at the Bloomberg Autocar Awards which is an important event in the auto industry. Brand visibility through sponsor tags, emailers, print ads, event collaterals,

billboards etc.

Bloomberg Auto Car Awards

JBL Youth Engagement

Recruited 20 ‘youth ambassadors’ for JBL from the top 10 colleges in Delhi. Their role is to evangelize the brand and generate trials/sales for JBL products amongst their peer network. The second month of the activity was a huge success

and created a massive buzz amongst the student community in Delhi.

JBL Youth Engagement

Maruti Suzuki India Limited – Tech Day

Mahindra & Mahindra and Fiat Tech Day

BA demos at Mahindra (XUV 500) and Fiat (Linea) fitted with custom tuned Harman systems. These were very well received and in Fiat’s case we demoed a car with the OEM fitted stock system and then the Harman fitted system. Response was

overwhelming.

A training workshop for dealers was organized in Delhi and Bangalore. This was followed by a networking dinner. Training certificates and premium branded merchandise were given to the attendees. Around 120 people participated in both these

events.

Luxury Audio -Training Workshops(Delhi and Bangalore)

Luxury Audio -Training Workshops (Mumbai)

JBL New Campaign Launch - TVC

The message given out through the ad is that regardless of the source of music, JBL brings it to life for the listener. The aesthetics have been kept very earthy and organic and the music composed by Rahman

complements it beautifully.

TV Campaign - 8000 spots - Running in two bursts TG Primary: 25-44 M Sec A, Secondary : 15-24 M Sec A Burst 1: Oct 26th – Nov 15th. Burst 2: Dec 20th – Dec 31st ‘12. Running on 27 channels Prime time Vs Non Prime time skew – 80:20

Magazine Campaign - 24 Inserts across October, November and December 5 Double Spreads and 19 Full-page Color (FPC) inserts.

JBL New Campaign Launch - Media

JBL New Campaign Launch - Print

Front Jacket Newspaper Ad

Quarter Page Newspaper Ads

154 screens with PVR, Cinemax and DT Cinemas across Delhi, Mumbai and Bangalore covering 8 major releases including 2 major releases – Yash Chopra’s Jab Tak Hai Jaan and Skyfall in 4 weeks.

• Newspaper Ads Gross Impressions achieved in 15 days – 39.88 Mn 23 Inserts across October and November (before Diwali) in major daily newspapers across Delhi NCR,

Bangalore and Mumbai. This includes 18 quarter page ads on Pg. 01 and 5 Full-page Supplement Jackets

JBL New Campaign Launch – Print & Cinema

JBL New Campaign Launch – PrinPR Coverage – Harman CEO – Mr. Dinesh Paliwal and AR Rahman on CNBC TV 18 t & Cinema

PR Coverage – JBL New Campaign

Each copy of the Stuff Anniversary edition a 4 page JBL leaflet on new product launches

Each copy of the What Hi*Fi Anniversary edition carried an 8 page brochure on JBL home, multimedia and personal audio

Print Innovations - Stuff and What Hi*Fi Anniversary Editions

Logo presence across all pages

Double-spread Ad

Product reviews

Olympic Edition by JBL – 0.54 mn GI

Pune: Nagar Road Delhi Metro: Central Dome

Mumbai: Juhu

Pune: Kalyani Nagar45.9 million

impressions achieved*

Delhi, Pune and Mumbai OOH

Harman Kardon Beautiful Sound Commercial ran on India’s premier lifestyle channel NDTV Goodtimes. A total of 383 spots were aired over 4 weeks from June 13th to July 10th. The ad was also run as a pre-roll for selected

youtube channels

TV Campaign – Harman/ Kardon ‘Beautiful Sound’

Print Advertisements

Digital Marketing - Popular Posts

Product Reviews/Features – 20 stories (print/electronic/digital)

11 full pages in leading tech magazine AV Max devoted to Harman products including

presence on cover page

Harman Kardon CL headphones labeled ‘Best Buy’ in Digit magazine’s headphone feature

Zee Business News channel reviewed the JBL Flip on their show Mobiles and Gadgets

PR – Coverage Summary

The JBL OBX and AKG K451 were declared the best products in their respective categories in What Hi Fi India’s annual awards edition

Product Awards

Marketing Assets - Brochures

Marketing Assets - Brochures

Retail Footprint Expansion - Bangalore Franchisee Store Launch

Bangalore’s first exclusive lifestyle showroom was launched @ Phoenix Market City

To promote the store-launch, a targeted marketing campaign was developed that included cinema ad spots, radio ads, an outdoor hoarding, branding at the bowling alley in the mall. There was a discount offered to the first 100 customers who made purchases at the store. The inauguration was attended by key clients, press and Harman India leadership team.

Radio: 434 spots ran over 7 days

Cinema: 1200 spots ran over a month

Hoarding: High visibility area, next to the mall where the store is located.

Blu-O Bowling Alley Branding:

Invite EDM

Franchisee Store Launch – Promotion Campaign

Branding at Ambience mall to create curiosity around the impending launch of the Harman flagship store.

Harman Flagship Store – Mall Branding

Retail Footprint Expansion – Shop-In-Shop

1st store-in-store opened at Croma in Mumbai (Malad). The SIS format has demonstrated positive correlation to sales. Croma’s sales has seen a 38% spike within the first two months of opening the first SIS.

Point of Purchase Branding – Reliance & Croma

Retail Footprint Expansion– Endcaps

POP Branding - JBL endcaps installed at Reliance Digital and Croma stores across India. Reliance Digital and Croma are the largest consumer electronic chains in India

Shop signages and in-store branding were undertaken for a number of JBL dealers across the country.

Dealer Signage's and In-Store Branding

Turn On – An MAA Group CompanyBUSINESS DEVELOPMENT MANAGER

MARKETING COMMUNICATIONS

Key Accounts

Key Accounts

MICROSOFT IDC - Hyderabad

MICROSOFT IDC - Hyderabad

MICROSOFT IDC - Hyderabad

COGNIZANT – Annual Day

Indu City Launch with Daksha Seth

Indu City Launch

COGNIZANT – Annual Day

Nobel Lecture – Dr Krishna Mikkilineni, President & MD Honeywell Technology Solutions – Worldwide

Honeywell - Nobel Lecture Series

DE SHAW – Annual Day

DE SHAW – Annual Day

Bollywood Muscians – Vishal & Shekhar

DE SHAW – Annual Day

CEC (China) - Bangalore Metro Commencement Ceremony

CEC (China) - Bangalore Metro Commencement Ceremony

CEC (China) - Bangalore Metro Symposium

Nobel Lecture – Dr Eric A Cornell

Honeywell - Nobel Lecture Series

Kingfisher in Inspirits - Mumbai

Kirloskar Electric – IETF NEW DELHI

Kirloskar Electric – IETF NEW DELHI

AVTEC – DELHI AUTO EXPO

Thank YouR. LAKSHMIKANTH