purchasing flows on ipad ereaders: ibooks, kindle, and kobo

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Purchase flows on iBooks, Kindle & Kobo

Prepared for this blog post:http://www.iphoneuxreviews.com/?p=404

@suzanneginsburg

iBooks Purchase Flow: Shortest path is 5 steps

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Step 1: Tap Store

Step 2: Tap price Step 3: Tap buy Step 4: Enter password Step 5: Wait for download

iBooks Purchase Flow: Longer path is 6 steps

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Step 1: Tap “Store”

Step 3: Tap price Step 4: Tap buy Step 5: Enter password Step 6: Wait for downloadStep 2: Tap book for details

One extra step if user views book details.

Kindle Purchase Flow: 5 Steps

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Step 1: Tap Shop in Kindle Store

Step 2: Tap for book details Step 3: Tap yellow buy button Step 4: Tap return to Kindle Step 5: Wait for synchronization

Kobo Purchase Flow: Shorter path is 6 steps

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Step 1: Tap “Store”

Step 3: Safari warning Step 4: Tap “Buy now” Step 5: Tap “return to Kobo” Step 6: Wait for downloadStep 2: Tap price to buy

Kobo Purchase Flow: Longer path is 7 steps

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Step 1: Tap “Store”

Step 4: Safari warning Step 5: “Buy now” Step 6:“Return to Kobo” Step 7: DownloadStep 2: Tap title Step 3: “Buy now”

One extra step if user views book details.