promotional campaign january meeting bond & levies february 11, 2014 countdown: 5 weeks until...

Promotional CampaignJanuary Meeting

Bond & Levies February 11, 2014

Countdown:5 weeks

until election day!

3 Funding Measures in February 2014

Authorizes collection of annual levy

each year for general

operations

Authorizes collection of annual levy

each year for technology

Authorizes collection of annual levy

each year for major facility

repairs, upgrades

Authorizes issuance of long-term

debt for new schools, building

replacements

*Current levies expire at the end of 2014

Two Kinds of Campaigns

Informational Campaign • Led by the District• Provide information about

the measures – Information is shared by

district people, on district time, using district resources

• Informational Activities – Superintendent– District Staff– Building Principals

• Staffs and PTSAs

Promotional Campaign • Led by the Lake

Washington Citizen’s Levy Committee

• Promote the measures– Requests to support the

measures is made by LWCLC members

• Promotional Activities– ALL Volunteers!

• Board, LWSD, PTSA, LWEA, district staff, parents, students

“We’re All in This Together”

Promotional Campaign Shared Interest and Main Goal:

• Pass the EP&O Levy• Pass the Capital

Projects Levy• Pass the Bond

50%

50%

60%

“We’re All in This Together”

• Meeting Agenda:– Update on LWCLC activities– Review of materials and tasks for building teams– Review of Public Disclosure Commission (PDC)

guidelines – Time for Q & A – Time for building teams to discuss and strategize

“We’re All in This Together”

• Lake Washington Citizen’s Levy Committee Co-Chairs–Jackie Pendergrass LWSD Board President

–Byron Shutz LWSD parent, advocate, and Redmond City Council Member

“We’re All in This Together” LWCLC Promotional Activities •Buttons•Postcards•Flyers•Door-Knob Hangers•Email Support•Yard Signs•Letters to Editor•Get out the Votes Television Ads Mailers Robocalls

Items coordinated by LWCLC volunteers, funded by contributions to LWCLC

“We’re All in This Together”

• Building Team Approach–Principal–Teacher –PTSA Liaison

“We’re All in This Together”

• Building Team Tasks and Timelines:Task Timeline

Distribute Doorknob Hangers Between January 13 - 24

Wear Campaign Buttons Between now and election day

Mail Postcards Between January 17 – 24

Distribute Flyers ASAP in January

Wave Signs January 23/24 and February 10/11

“We’re All in This Together”

• PDC Guidelines

“We’re All in This Together”

“We’re All in This Together”

“We’re All in This Together”

“We’re All in This Together”

“We’re All in This Together”

“We’re All in This Together”

“We’re All in This Together”

“We’re All in This Together”

“We’re All in This Together”

“We’re All in This Together”

• Communication:

“We’re All in This Together”

Q & A

“We’re All in This Together”

Building Team Time to Discuss and Strategize

“We’re All in This Together”