promotional campaign january meeting bond & levies february 11, 2014 countdown: 5 weeks until...
TRANSCRIPT
Promotional CampaignJanuary Meeting
Bond & Levies February 11, 2014
Countdown:5 weeks
until election day!
3 Funding Measures in February 2014
Authorizes collection of annual levy
each year for general
operations
Authorizes collection of annual levy
each year for technology
Authorizes collection of annual levy
each year for major facility
repairs, upgrades
Authorizes issuance of long-term
debt for new schools, building
replacements
*Current levies expire at the end of 2014
Two Kinds of Campaigns
Informational Campaign • Led by the District• Provide information about
the measures – Information is shared by
district people, on district time, using district resources
• Informational Activities – Superintendent– District Staff– Building Principals
• Staffs and PTSAs
Promotional Campaign • Led by the Lake
Washington Citizen’s Levy Committee
• Promote the measures– Requests to support the
measures is made by LWCLC members
• Promotional Activities– ALL Volunteers!
• Board, LWSD, PTSA, LWEA, district staff, parents, students
“We’re All in This Together”
Promotional Campaign Shared Interest and Main Goal:
• Pass the EP&O Levy• Pass the Capital
Projects Levy• Pass the Bond
50%
50%
60%
“We’re All in This Together”
• Meeting Agenda:– Update on LWCLC activities– Review of materials and tasks for building teams– Review of Public Disclosure Commission (PDC)
guidelines – Time for Q & A – Time for building teams to discuss and strategize
“We’re All in This Together”
• Lake Washington Citizen’s Levy Committee Co-Chairs–Jackie Pendergrass LWSD Board President
–Byron Shutz LWSD parent, advocate, and Redmond City Council Member
“We’re All in This Together” LWCLC Promotional Activities •Buttons•Postcards•Flyers•Door-Knob Hangers•Email Support•Yard Signs•Letters to Editor•Get out the Votes Television Ads Mailers Robocalls
Items coordinated by LWCLC volunteers, funded by contributions to LWCLC
“We’re All in This Together”
• Building Team Approach–Principal–Teacher –PTSA Liaison
“We’re All in This Together”
• Building Team Tasks and Timelines:Task Timeline
Distribute Doorknob Hangers Between January 13 - 24
Wear Campaign Buttons Between now and election day
Mail Postcards Between January 17 – 24
Distribute Flyers ASAP in January
Wave Signs January 23/24 and February 10/11
“We’re All in This Together”
• PDC Guidelines
“We’re All in This Together”
“We’re All in This Together”
“We’re All in This Together”
“We’re All in This Together”
“We’re All in This Together”
“We’re All in This Together”
“We’re All in This Together”
“We’re All in This Together”
“We’re All in This Together”
“We’re All in This Together”
• Communication:
“We’re All in This Together”
Q & A
“We’re All in This Together”
Building Team Time to Discuss and Strategize
“We’re All in This Together”