promoting your book in 10 steps
Post on 17-Jun-2015
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Using Social Media to Promote
Your Book
In 10 Steps
Michigan Press Women Conference, Ann Arbor, Mich. April 2, 2011
By M
ike
Steg
er
Content Marketing is your best friend
Before you do anything
Who Are You?
What are your keywords?
Step 1: Create a Blog
Step 2: Your Facebook Account
Step 3: Create a Fan Page
Step 4: Twitter Account
Step 5: LinkedIn Profile
Step 6: Create LinkedIn Group
Step 7: Social Media Dashboard
Step 8: RSS Reader
Step 9: Syndicate RSS Feeds
Step 10: Connect the Pieces
Ongoing Chores (Feed the Beast)
• Post to your blog• Monitor SM Dashboard– Comment, Interact, Re-Tweet, Thank
• Read and share via RSS Reader• Grow your networks
• Reach customers where they are at• Your content brings in customers• Communities are engaged
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