Using Social Media to Promote

Your Book

In 10 Steps

Michigan Press Women Conference, Ann Arbor, Mich. April 2, 2011

By M

ike

Steg

er

Content Marketing is your best friend

Before you do anything

Who Are You?

What are your keywords?

Step 1: Create a Blog

Step 2: Your Facebook Account

Step 3: Create a Fan Page

Step 4: Twitter Account

Step 5: LinkedIn Profile

Step 6: Create LinkedIn Group

Step 7: Social Media Dashboard

Step 8: RSS Reader

Step 9: Syndicate RSS Feeds

Step 10: Connect the Pieces

Ongoing Chores (Feed the Beast)

• Post to your blog• Monitor SM Dashboard– Comment, Interact, Re-Tweet, Thank

• Read and share via RSS Reader• Grow your networks

• Reach customers where they are at• Your content brings in customers• Communities are engaged