project of entrepreneurship
Post on 02-Jun-2018
231 Views
Preview:
TRANSCRIPT
-
8/11/2019 Project of Entrepreneurship
1/53
4
1
FARIS FITNESS GYM CLUB
Healthy life, Strong nation
BUSINESS PLAN
By
GUL-E-FARIS ZAMAN
&
MUHAMMAD EJAZ
-
8/11/2019 Project of Entrepreneurship
2/53
4
1
APPROVAL SHEET
To Whom It May Co!"#
I Lecturer Arslan as the business plan supervisor of Gul-e-Faris Zaman and Muhammad
Eja recommended that this business plan be accordin! to official pattern issued by "arhad
#olle!e of #ommerce$ %aripur& 'his interpretation is ori!inal by nature and has least factor
of pla!iarism&
(ish you best of luc)
S$%"#'(o# S')at$#"
*********************
Lecturer +ate,---------------------------
"arhad #olle!e of #ommerce %aripur
E*am'"# S')at$#"
*********************
%aripur niversity +ate,---------------------------
-
8/11/2019 Project of Entrepreneurship
3/53
4
1
AC+NOWLEDGEMENT
All the praises are for A,,ah.ho is the master of the jud!ment day and .ho is merciful$
beneficent to his creation .e have the pairs of eyes to admire blessin! of the compassionate
because of the .ords are bound$ )no.led!e is limited and time is short to e/presses his
di!nity&
(e offer our humblest than)s from the deepest core of our heart to the Ho,y P#o%h"t
P"a!" B" $%o H'm..ho is forever a model of !uidance and )no.led!e of humanity&
(e .ish to e/press our deep sense of !ratitude to our .orthy teacher S'# A#(,a$ for there
co-operation valuable !uidance and supervision under .hich this project has been
completed&
(e specially ac)no.led!e all the persons specially teachers of "arhad #olle!e and friends
.ho helped and support us in re!ard to provide data and valuable information for our project
directly or indirectly&
-
8/11/2019 Project of Entrepreneurship
4/53
4
1
PREFACE
0ractice ma)es man perfect& 'heoretical )no.led!e is not enou!h& It is useful .hen it is
implemented& 'hat1s .hy .e ma)e a business plan after findin! the opportunity in mar)et
and .e decided that after completion of BBA pro!ram to do some practical .or) li)e that
project and this project help us to choose best opportunity&
Business play very important role in the commerce and economic development of a country&
'his business plan is a part of our course 2Et#"%#""$#(h'%3& 'his business plan .as
conducted the mid of the year 4564&
(e .ant to !ive than)s to all of those that have in one .ay or another ta)en part in the
process of ma)in! this business plan& (e also than)s to "ir Arslan$ for revie.in! and !ivin!
thou!htful feedbac)&
'hat business plan !ives us a chance to implement all concepts .hich .e studyin! durin!
BBA 7%ons8&
/th0 J$" 1231
G$,-E-Fa#'( Zama
-
8/11/2019 Project of Entrepreneurship
5/53
4
1
DEDICATION
BEST REGARDS
TO
9espected 0arents$ Brothers$ 'eachers and Friends
.ho Love$ Affection 0rayers have been a source of
Inspiration and encoura!ement for me and their
support has !reat contribution in my carrier
development&
-
8/11/2019 Project of Entrepreneurship
6/53
-
8/11/2019 Project of Entrepreneurship
7/53
4
1
In our country especially in
-
8/11/2019 Project of Entrepreneurship
8/53
4
1
#ompany is sho.in! initial profit 6$6>$D?? after payin! ta/ and profit in ne/t year1s
.ill be 6$?@?$465$ 6$@6$46 @ $ 6 $ @H$>?6$ and 6$44$554 in 123?0 123@0 123 and 123/
respectively& 'otal assets are increasin! and these are H$6 > $D??$ H$>@6$5@D$
@$D45$>>$ @$6$46$ and >$D$H>? for the first ? years&
'he value of e=uity .ill be increasin! as business .ill start yieldin! profits and it .illbe 9s& @$5?4$6>D at the end of 123/.hich .as 9s&? $ 4?$>HD in 123>& (e have assumed
that revenues .ill increase by @ salaries .ill increase by /0 utilities by 32:
Bud!et for mar)etin! and advertisement is ta)en 3?of the capital ori!inally invested
for the first year then reduced to /for the 4ndyear$ @for the third year and in the lon!
run it .ill be bet.een >-?of the e=uity&
Business is !ivin! net cash inflo.s in all projected ? years .hich is a !ood si!n for
start up business& ;n the basis of these future cash flo.s .e have found the et 0resentalue of these cash flo.s .hich has come NPV 0220?32 & Internal rate of return
of this investment is >:3@>:
D"(!#'%t'o o7 What O$# B$('"(( N""6(
'he amount of capital needed and .hat the capital .ill be used for$ if the plan is !oin! to a
potential investor& ;ur business needs ? canals of buildin! .hich .ill be provided by our
doctor 7member of mana!ement team8& 'otal initial investment re=uired by the business is
R(:@20 220222& 'otal start up cost is R(:?30 >@0222and remainin! balance is R(@0 222to
meet the initial operatin! e/penses of the business& 'otal fi/ed assets include
machinerye=uipment$ furniturefi/tures and others and total cost of these is R(:>30 220222&
'he R(:/22222.ill be spendin! in renovatin! the buildin! and appro/imate R(>@222.ill
be needed for recruitment and le!al e/penses&
TABLE OF CONTENTS
-
8/11/2019 Project of Entrepreneurship
9/53
4
1
U't Cot"t Nam" Pa)" No:
3 INTRODUCTION OF VENTURE
0reliminary "tudy
Introduction of Business
33
31
1 BUSINESS CONCEPT
0urpose of enture
Mission "tatement
ision "tatement
3?
3@
3@
1 PRODUCT AND SERVICES
0roduct and "ervices
uality #ontrol
3
3/
? MAR+ET RESEARCH & ANAL5SIS
Industry "ie
Industry Attractiveness
0rofit 0otential
Industry Life #ycle
'ar!et Mar)et
Mar)et "e!mentation
#ompetition
3
3
3
3
3
12
13
@ MAR+ET PLAN
"(;' Analysis
0orters Models
Mar)et strate!ies to compete
0roduct "trate!y
0ricin! "trate!y
#hannels of +istribution
11
1>
1?
1?
1@-1/
1->3
>1
-
8/11/2019 Project of Entrepreneurship
10/53
4
1
0romotion throu!h product life cycle
OPERATIONS
Method of service delivery
Availability of =ualified labor pool
>>
>?->
/ MANAGEMENT TEAM
0rofile of Founders
;r!aniational "tructure
Mana!ement Ability and E/perience
Le!al "tructure
Intellectual property
>/->
?2
?3
?1
?1
FINANACIAL DOCUMENTATION
#apital 9e=uirement
"tartup #ost
E/pected 9evenue #ollection in 6st
Cear
"alaries and tilities E/penses
Income "tement 70rojected8
Balance"heet 70rojected8
#ash Flo. "tatement 70rojected8
0
I99
??
?@
?
?/
?
?
?
?
@2
@2
CONCLUSION @3
REFERENCES @1
LIST OF ABBRIVATION
-
8/11/2019 Project of Entrepreneurship
11/53
4
1
-
8/11/2019 Project of Entrepreneurship
12/53
4
1
P#",'m'a#y St$6y
(e observed that in
-
8/11/2019 Project of Entrepreneurship
13/53
4
1
+ue to the technolo!ical advancement and social chan!es people1s life are busy& "ome
Coun!man1s .or) .hole day in computer and children play !ames& "o that effect their
health because lac) of any physical e/ercise& ;ur cultures move from physically intense
.or) over to .or)in! mostly in offices all day lon!& 'his has led people are demanded that
any physically system .hich ma)e them healthy& +ifferent activities li)e ci!arette etc are
increasin! in
-
8/11/2019 Project of Entrepreneurship
14/53
4
1
KTS (Haripur)
LifeStyle
-
8/11/2019 Project of Entrepreneurship
15/53
4
1
UNIT 21
BUSINESS CONCEPTS
1:3 P$#%o(" o7 V"t$#"
'he main purpose of faris club venture is to provide healthy environment to the society&
Mostly youn! peoples are involve in bad habits that leads to unhealthy life and become the
cause of illness& "o .e thin) that throu!h that club$ .e ta)e one step to prevent the bad
habits of people li)e smo)in!$ alcoholic drin)in!$ dru!s and others thin!s .hich are not
beneficial for our health& "o faris club provide a healthy environment that become a cause of
minimiin! other bad habits&
1:1 O="!t'"( o7 V"t$#"
'he secondary objective of Faris #lub is to increase the investor1s value .hich is possible
throu!h providin! =uality services&
'o create a name in the field of health that represents the people .ho are clients& 'o provide the diet and nutrition a.areness&
'o maintain their fitness even in their old a!es&
'o provide them healthy and blissful environment&
'o provide healthy and jaunty life
'o provide a central place .here the people share their e/periences&
-
8/11/2019 Project of Entrepreneurship
16/53
4
1
MISSION STATEMENT
(%A' I" ;9 B"IE""K
VISION STATEMENT
(%A' (E (A' '; BE#;MEK
To provide healthyenvironment to the
community through highlytrained sta with latest and
innovative exercisesprograms and facilities withpeace of mind that comesfrom medical supervision.
To be the eading !ym "lubof #a$istan which provide
health life to its customers orusers.
-
8/11/2019 Project of Entrepreneurship
17/53
4
1
UNIT 2>
PRODUCT AND SERVICES
>:3 P#o6$!t a6 S"#'!"(
(e provide e/ercise instruments and also provide =uality juices and s.immin! pools&
Follo.in! are facilities that .e .ill offer at FA9I" GCM #LB:
E*"#!'(" Fa!','t'"(8
It includes daily e/ercise pro!rams by .hich they .ill be able to maintain their
fitness levels&
M"6'!a, Ch"!9$%(8
(ee)ly or monthly medical chec)ups .ill be done and a complete health profile of the
client .ill be maintained& It .ill save their time in a .ay that they .ill not have to !o to
hospitals or clinics for the basic necessary chec)ups&
D'"t P,a(8
(e .ill offer the customie diet plans to our clients$ desi!ned by diet planers .hich .ill
ma)e them healthy&
P,a!" 7o# Ha)o$t8
(e .ill provide a place for han!out .here they can ma)e chit chat .ith their fello.s$ share
their e/periences$ play !ames of their o.n interests and can listen music&
R"!#"at'oa, A!t''t'"(8
(e .ill or!anie different outin! pro!rams to hill stations$ historical places etc& (e .ill
or!anie small parties and dinners etc&
-
8/11/2019 Project of Entrepreneurship
18/53
4
1
>:1 ;$a,'ty !ot#o,
FA9I" FI'E"" GCM #LB .ould stress on the uality of "ervices .ith .hich .e
al.ays concern much about the customer satisfaction&
(e .ould li)e to present you some 0oints of Faris Fitness Gym #lub that .ill sho. you
that ho. .e .ill ensure the uality of "ervice for our clients&
H"a,thy "'#om"t8
;ur !ym .ill provide a healthy environment to the customers .here they can be
more ener!etic and fit&
Im%o#t"6 a6 #",'a," "*"#!'("( ma!h'"(8
All e/ercise machines and other e=uipments .ill hi!hly reliable and of e/cellent =uality&
;$a,'ty maa)"m"t8
All the staff members at Faris Fitness Gym #lub are !raduates from reno.ned institutes&
-
8/11/2019 Project of Entrepreneurship
19/53
4
1
UNIT 2?
MAR+ET RESEARCH ANDINDUSTR5ANAL5SIS
?:3 I6$(t#y S'"
"ie of the industry can be described .ith the number of competitors in the mar)et and
.ith the number of customers of that particular industry& Fitness and health care industry
is very .ide and has a vast scope& In 0a)istan this industry is underserved& It is bein!
served by the small !yms or fitness centers that are providin! services in the to.n streets
throu!hout the country& 'hese are just fitness centers .here only daily e/ercises are
performed and no special health care consultancy is provided& 'here are fe. numbers of
or!aniations or clubs in the 0a)istan that are providin! the =uality services to their
clients but there is no such specialied club for people&
It seems to be a small industry as number of competitor are lo. but on the other hand
the presence of hu!e number of potential customers ma)es it lar!e industry& It has a
lot of potential as it can be described as a !ro.in! industry&
?:1 I6$(t#y Att#a!t'""((
An industry is said to be the attractive industry if it is Bein! lar!e !ro.in!$ Bein!
fairly youn! rather than older more mature$ not bein! cro.ded and more receptive to
ne. entrants and ne. products introduction& Fitness and health care industry proves to be
an attractive industry as it is lar!e$ not bein! cro.ded and is a !ro.in! industry& 'his
industry contains a lar!e number of potential customers that creates an opportunity for a
start up to attract more customers in order to !enerate hi!h profits&
?:> P#o7't Pot"t'a,
0rofitability of the FA9I" FI'E"" GCM #LB is !oin! to be hi!h as this industry is
attractin! .ith lot of potential customers and numbers of customers is lo.& (e are
providin! uni=ue set of services that are accordin! to the need and demands of our
customers&
-
8/11/2019 Project of Entrepreneurship
20/53
4
1
?:? I6$(t#y ,'7" !y!,"
In industry life cycle %ealth care industry is at the !ro.th sta!e$ .hich reflects hi!h
return on investment& 'here are hi!h profits in this industry$ but there is still need to
create a.areness amon! the public to appreciate this industry to ta)e it maturity sta!e&
?:@Ta#)"t Ma#9"t
Ta#)"t Ma#9"t Ca,!$,at'o
Po%$,at'o o7 +ha,aat toK (h'%
Female 7?68
>1222
7D4D458
Male 7D8
Above a!e ?5 768
D5@H>5
?555
Male ?5 and BEL;( 7>@ 8
MI+ Lo. class !roup 7DD8
7?DH>58
7455H?8
FARIS FITNESS G5M CLUB
Ta#)"t Ma#9"t
3/31?
Mat$#'ty Sta)"
D"!,'" Sta)"
B")'') Sta)"
G#oKth (ta)" o7
h"a,th !a#" I6$(t#y
-
8/11/2019 Project of Entrepreneurship
21/53
4
1
Ta#)"t Ma#9"t a6 V"t$#" N'!h"
iche Mar)et 7household8
"e!mentation 7pper Middle Elite #lass8
'ar!et Mar)et 7households$ students$ and limited
mens8
?: Ma#9"t (")m"tat'oIn order to select out the tar!et mar)et .e had se!mented the .hole mar)et on the basis of:
Geo!raphic re!ion
"ocial #lass A!e !roup
Gender
a. G"o)#a%h'!a, (")m"tat'o8
;n the basis of the !eo!raphical se!mentation .e selected to open up our club in
-
8/11/2019 Project of Entrepreneurship
22/53
4
1
officers$ 0rofessionals$ (or)in! people$ "mall business men etc&
!. A)" G#o$%
Further .e se!mented our tar!et mar)et on the basis of A!e& (e are tar!etin! the people
.ho have a!e 6> or above&
6. G"6"#
After se!mented on the basis of A!e .e se!mented our tar!et mar)et on the basis of
!ender& (e are tar!etin! only men&
?:/D"(!#'%t'o o7 ta#)"t ma#9"t
By doin! the mar)et se!mentation .e are no. able to describe our tar!et mar)et .hich is
the citiens of
-
8/11/2019 Project of Entrepreneurship
23/53
4
1
MAR+ET PLAN
@:3 SWOT Aa,y('(
I t "# a, F a ! t (
E * t "#a, F a ! t (
S TRENGT H
'here is no as such otherfitness and recreationalcentre especially for old
a!e people& 0rovide
combination of facilitiesunder sin!le place&
(e have a first mover
advanta!e&
E/cellent mana!ement
team&
%ealthy environment&
Intellectual ro ert &
W EA + NE SS
Limited 'ar!et mar)et&
Lo. financial resources&
(ea) brand name&
O P PO RTUN ITI E S S:T STARTEGIES W:O STRATEGIES
'here is a lot of mar)et$ yet
to be captured Gro.in!
industry&
#an create a stron! brand
name as a first mover&
An unfilled customer need&
e. .ays of maintain
Mar)et penetration
strate!y
0ull strate!y
se 0romotional Mi/ as
a mar)etin! tool
%ealth a.areness
pro!rams throu!h
e/hibition orseminars&
A.areness campai!n
Lo. cost structure&
ariety of pac)a!es&
T H REAT S S:T STRATEGIES W: T: STRATEGIES
Bad economic conditions&
'hreat of ne. entrant&
0oor responses from the
mar)et as it ne.ly
introduce&
Intensive customer
support strate!ies&
Focus on brandin!
0ersonal sellin!
campai!n
Lo. cost structure&
@:1 Po#t"#( mo6",
-
8/11/2019 Project of Entrepreneurship
24/53
4
1
'hreat of ne. entrants
Bar!ainin! po.er of buyer
Bar!ainin! po.er of supplier
9ivalry amon! competitors
Th#"at o7 N"K Et#at HIGH.
'hreat of ne. entrants for Faris Fitness Gym #lub is hi!h& 'his is because health care
industry is a !ro.in! industry$ .ith lar!e numbers of profits& 'his attracts the ne.
entrants to !et enter into this Industry&
R'a,#y amo) Com%"t'to#( LoK.
Faris Fitness Gym #lub has lo. rivalry amon! its competitors because it has no as suchdirect competitors in the industry$ .hich can create intense competition&
Th#"at o7 ($(t't$t" %#o6$!t LoK.
"ubstitutability for our Faris Fitness Gym #lub is lo. because no one in the
-
8/11/2019 Project of Entrepreneurship
25/53
4
1
P#o6$!t F"a('','ty a6 (t#at")y
a. P#o6$!t (t#at")yFollo.in! are the services .hich .e .ill provide
E*"#!'(" Fa!','t'"(8
It includes daily e/ercise pro!rams by .hich they .ill be able to maintain their
fitness levels&
D'"t P,a(8(e .ill offer the customie diet plans to our clients$ desi!ned bydiet planers .hich
.ill ma)e them health& M"6'!a, Ch"!9$%(8
(ee)ly or monthly medical chec)ups .ill be done and a complete health profile of
the client .ill be maintained& It .ill save their time in a .ay that they .ill not have
to !o to hospitals or clinics for the basic necessary chec)ups&
P,a!" 7o# Ha)o$t8
(e .ill provide a place for han!out .here they can ma)e chit chat .ith their
fello.s$ share their e/periences$ play !ames of their o.n interests and can listen
music&
R"!#"at'oa, A!t''t'"(8
(e .ill or!anie different outin! pro!rams to hill stations$ historical places etc& .e
.ill or!anie small parties and dinners etc&
Follo.in! is the list of recreational activities .hich .e .ill provide:
#hess
#ards
Music
'able 'ennis 0ool
Badminton
Mini Golf
Movie club
#reational tours&
@:? P#'!') St#at")y
Faris Fitness Gym #lub is focusin! on providin! a uni=ue set of services at a sin!le place
for the first time for the people in
-
8/11/2019 Project of Entrepreneurship
26/53
4
1
or the club .hich are just providin! sports facilities not too much as .e are providin!
and secondly .e had added more recreational and health care stuff to our business&
;ur pricin! strate!y is not !enerally affected by others& (e had observed that ho.
much fee these fitness centers or sports clubs are char!in! for different facilities& 'his
had helped us in estimatin! that .hat is the ran!e that .e can !o for char!in! themembership fee for different facilities to attain !ood profit& (e .ill offer our services in
different bundles or pac)a!es and .ill !ive memberships on the basis of these pac)a!es&
'he detail of these pac)a!es is belo.&
R"!#"at'oa, A!t''t'"(8
Cat")o#y 3R:C:3.O #hess P cards P Music P Badminton&
Cat")o#y 1R:C:1.O #hess P cards P Music P 'able 'ennis P 0ool P Badminton P
Movie club&
Cat")o#y >R:C:>.O #hess P cards P Music P 'able 'ennis P 0ool P Badminton P
Mini Golf P movie club P 9ecreational tours&
-
8/11/2019 Project of Entrepreneurship
27/53
4
1
Pa!9a)"( P#'!"( R(:.
P a ! 9 a) " 3
Basic E/ercise
9& 6
3@22
P a ! 9 a) " 1
Basic E/ercise
9& 4
?222
Pa!9a)" > Basic E/ercise
Medical facility
9& 6
1@22
Pa!9a)" ? Basic E/ercise
Medical facility
9& 4
@222
Pa!9a)" @ Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
9& 6
1@22
Pa!9a)" Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
9& 4
@222
Pa!9a)" / Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
9& 6
>@22
Pa!9a)" Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
9& 4
222
-
8/11/2019 Project of Entrepreneurship
28/53
4
1
Pa !9a) " Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
9&
222
Pa !9a) " 32 Basic E/ercise 7under supervision of fitness coach8
+iet 0lans
Medical chec)ups
"team bath
9& 4
/@22
Pa !9a) " 33
Basic E/ercise 7under supervision of fitness coach8
+iet 0lans Medical chec)ups
"team bath
9&
320222
@:@ Cha",( o7 6'(t#'$t'o
FA9I" FI'E"" GCM #LB .ill provide all its services throu!h its o.n facility in the
-
8/11/2019 Project of Entrepreneurship
29/53
4
1
@: P#omot'o( a6 A6"#t'(')#hoosin! suitable means of promotion and advertisin! is important mar)etin! decision
.ithin any company&
Ma#9"t') !omm$'!at'o (t#at")y
(e .ill use pull strate!y .hich involves promotin! heavily to end users .hich .ill
create a demand by their self& A 2pull3 sellin! strate!y is one that re=uires hi!h spendin!
on advertisin! and consumer promotion to build up consumer demand for a product&
A6"#t'("m"t
Cha",( o7 a6"#t'("m"t
Media
Internet 7.eb site8
(ord of mouth
0ersonal relation
;utdoor advertisement
3: M"6'a
P#'t P#"(( a6 P$,'(h').
-
8/11/2019 Project of Entrepreneurship
30/53
4
1
'hou!h the rise of electronic media is often mentioned .ith the decline of
classic press$ it remains a si!nificant means of promotion& Because the price of
national press tends to be too hi!h$ .e .ill be more interested in usin! re!ional or
vocational media&
N"K(%a%"#(
(e .ill advertise throu!h this D ne.spaper that are +aily Aaj$ Nan!$ E/presse.s and .a-e-.a)t& (e .ill ma)e a contract .ith them on on!oin! basis but
initially .e .ill ma)e a contract of publishin! ads for months&
1: E,"!t#o'! m"6'a
Ra6'o
9adio is another of the traditional media& #ompared .ith the print$ it is usually
cheaper 7re!ardin! the amount of listeners8 then the press&
(e .ill ma)e contract .ith Ra6'o Sm',"( Fm: Kh'!hoperates from %aripur&
-
8/11/2019 Project of Entrepreneurship
31/53
4
1
T","'('o
As a start up firm and secondly .e are tar!etin! only the residence of
-
8/11/2019 Project of Entrepreneurship
32/53
4
1
Fe. members of the staff .ill visit the mar)et and they by themselves ma)e oral
presentation about our services& After that our mar)etin! department .ill perform same
tas)s .hen our business .ill start runnin! this strate!y follo. the AI+A
model .hich:
A - Att"t'o AKa#""((.8 attract the attention of the
customer&
I - It"#"(t8 raise customer interest by focusin! on anddemonstratin! advanta!es and benefits 7instead of focusin! on
features$ as in traditional advertisin!8
D - D"('#"8convince customers that they .ant and desire the
product or service and that it .ill satisfy their needs&
A - A!t'o8 lead customers to.ards ta)in! action andor
purchasin!
By usin! this strate!y .e .ill be much able to create a demand for
business&
SALES PROMOTION E*h''t'o(8
(e .ill or!anie some health e/hibition in our locality or in any other place in the start to
create a.areness amon! our tar!eted peoples& (e .ill be able to clearly e/press our
business to potential customers&
Co$%o8(e .ill issue coupon in local ma!aines and in ne.spaper .hich .ill be !ivin!
some percenta!e of discounts to those person .ho .ill come .ith up .ith that coupon on
membership pac)a!es&
P$,'! #",at'o( PR. a6 (o!'a, ma#9"t')(e .ill try to communicate not only .ith our tar!eted customers but .ith !eneral public
also& 0ositive perception of our company can brin! to us ne. loyal customers&
Oth"#8(e .ill promote use 9epresentative #ompany1s fleet 7promotion on cars etc&8 as a
promotion and advertisement tool&
-
8/11/2019 Project of Entrepreneurship
33/53
4
1
@:/ P#omot'o th#o$)h th" P#o6$!t ,'7" !y!,"As products move throu!h the four sta!es of the product lifecycle different
promotional strate!ies should be employed at these sta!es to ensure the healthy success
and life of the product "ta!es and promotion strate!ies employed&
It#o6$!t'o
As a start up$ .e are ne. in a mar)et& ;ur main objective .ill be to inform the tar!etaudience of our entry& 'elevision$ radio$ ma!aine$ etc may be used at the introduction
sta!e of the lifecycle& 0ull "trate!ies .ill be used at this crucial sta!e&
G#oKth
As the product becomes accepted by the tar!et mar)et$ .e .ill .or) on the strate!y of
further increasin! brand a.areness to encoura!e loyalty at this sta!e of the lifecycle
them& (e .ill much focusin! on the brandin! of our services&
Mat$#'ty
At this sta!e .ith increased competition .e .ill follo. persuasive tactics to encoura!ethe consumers to purchase our product over our rivals& (e .ill use our differential
advanta!e to clearly communicate to the tar!et audience to inform them about our
benefit over our competitors&
D"!,'"
As the product reaches the decline sta!e the or!aniation .ill use the strate!y of
remindin! people of the product to slo. the inevitable&
UNIT 2
OPERATIONAL PLAN8
-
8/11/2019 Project of Entrepreneurship
34/53
4
1
:3 M"tho6 o7 ("#'!" 6",'"#y
FA9I" FI'E"" GCM #LB .ill provide all its services by itself& As .e are !oin! to
open up our fitness centre in
-
8/11/2019 Project of Entrepreneurship
35/53
4
1
#ustomer satisfaction is of prime importance to us& 'his could only be achieved
throu!h providin! hi!h =uality services to clients& (e have e/perienced and =ualified
Mana!ement team that .ill help Faris fitness !ym club to provide =uality services and
to perform all the operation of the business in a smooth .ay&
;ur mana!ement team .ill constitute of the follo.in! personals and their
=ualification and e/perience in related field is described belo.&
M#: ;a('a# Zama Th" P#"('6"t o7 Fa#'( 7't"(( )ym !,$.
;$a,'7'!at'o8 MBA in mar)etin! and finance from Faisalabad&
E*%"#'"!"8 Mar)etin! Mana!er in a health care center for @ years
M#: M$hamma6 E=a D'#"!to# F'a!".
;$a,'7'!at'o8 MBA in Finance from %aara niversity&
E*%"#'"!"8 @ years e/perience in different 0roductionservice based
or!aniations as an operational mana!er
M#: Saa6 I(h7a D'#"!to# O%"#at'o(.
;$a,'7'!at'o8 MBA in 0roduction and operation mana!ement from uaid-e-
Aam niversity&
E*%"#'"!"8 ? years e/perience as a finance mana!er
M#: A9a(h Aa(' D'#"!to# Ma#9"t')
-
8/11/2019 Project of Entrepreneurship
36/53
-
8/11/2019 Project of Entrepreneurship
37/53
4
1
mana!ement team that .ill help FA9I" FI'E"" GCM #LB to provide =uality
services and to perform all the operation of the business in a smooth .ay&
UNIT 2/
ENTREPRENEURAL TEAM
/:3 MANAGEMENT TEAM
Maa)"m"t A','ty a6 E*%"#'"!"
-
8/11/2019 Project of Entrepreneurship
38/53
4
1
'he mana!ement team of FA9I" FI'E"" GCM #LB is very =ualified to control the
business affairs& .e have hired =ualified professional trainer$ physiotherapist and medical
specialist in addition up .ith mana!ement team that constitute of finance mana!er$
operational mana!er$ mar)etin! mana!er .ho have relevant e/perience in their field that
collectively ma)es it our stren!th&
P#o7'," o7 7o$6"#(
AME A"I9 ZAMA
N;B 'I'LE #E;
ALIFI#A'I; MBA 7Mar)etin!8
ER0E9IE#E @ year
#ELL , 5D->>D>>
Mail address GulstarS655Tyahoo&com
AME GL-E-FA9I" ZAMA
N;B 'I'LE 9ecreation +irector
ALIFI#A'I; BBA 7%ons 8
ER0E9IE#E 6 year
#ELL , 56-?HD?H@
Mail address GulstarS655Tyahoo&com
AME Muhammad Eja
N;B 'I'LE +irector Finance
-
8/11/2019 Project of Entrepreneurship
39/53
4
1
ALIFI#A'I; MBA
ER0E9IE#E year
#ELL , 5D->4D?D
Mail address ENAZS655Tyahoo&com
AME AD@D@H4
Mail address "AA+S655Tyahoo&com
AME "yed %ammad 9aa
N;B 'I'LE Medical "pecialist
ALIFI#A'I; MBB"
-
8/11/2019 Project of Entrepreneurship
40/53
4
1
ER0E9IE#E @ year
#ELL , 5D->>D>>
Mail address .aleed)tsTyahoo&com
/:1 O#)a'at'oa, St#$!t$#" o7 th"FARIS FITNESS G5M CLUB
asiar Zaman
70resident8
SAAD ISHFA; DIRECTOR OPERATI ONS.
-
8/11/2019 Project of Entrepreneurship
41/53
4
1
A+ASH ABBASI
DIRECTOR
MAR+ETING.
MUHAMMAD
EJAZ
DIRECTOR
FINANCE.GUL-E-FARIS
DIRECTOR
RECREATION.
Professionals
Staff
Equipme
nthandler
Operativ
es
Accounta
nt
Operative
s
Operatives
Operatives
-
8/11/2019 Project of Entrepreneurship
42/53
/:> Maa)"m"t A','ty a6 E*%"#'"!"
'he mana!ement team of FA9I" FI'E"" GCM #LB is very =ualified to control the
business affairs& .e have hired =ualified professional trainer$ physiotherapist andmedical specialist in addition up .ith mana!ement team that constitute of finance
mana!er$ operational mana!er$ mar)etin! mana!er .ho have relevant e/perience in their
field that collectively ma)es it our stren!th&
P#"('6"t
Mr& asiar Zaman .ill be the president of Faris Fitness Gym #lub& %e did his MBA in
mar)etin! and finance from Faisalabad& After that he .or)ed for a health care centre
-
8/11/2019 Project of Entrepreneurship
43/53
%&'(S %(T/SS !)* "+
H/&TH) (%/, ST'0! &T(0
had done his Masters in9ecreation Mana!ement from the %aara niversity&%e has
a .or) e/perience as a recreation mana!er in 'he Institute of "port and
9ecreation&
M"6'!a, (%"!'a,'(t
Mr& "yed %ammad 9aa .ill be the medical specialist of Faris Fitness Gym #lub& %e has
done his MBB" form ueen Merry university London and H years .or) related
e/perience in ME; hospital Lahore 0a)istan&
Oth"# P#o7"(('oa,(
;ther professionals include:
'rainerscoaches
0hysiotherapists
/:? L")a, St#$!t$#"
LEGAL FORM OF OWNERSHIP
Faris Fitness Gym #lub is a partnership business& It is re!istered under the 0artnership Act
64&
OK"#(h'% Stat$(
Faris Fitness Gym #lub is a start up business and currently only one )ind of partnersin it&
A!t'" Pa#t"#(
asiar Zaman$ A)ash Abbasi$ "aad Ishfa=$ "yed %ammad 9aa$ Muhammad Ejaand Gul-e-Faris Zaman are the active members .hich are the finance provider
and participatin! in the business by ma)in! intense efforts to ma)e it successful
and profitable&
OK"#( L'a','ty
'he liability of the o.ner .ill be unlimited&
Cot'$'ty o7 th" B$('"((
All the issues that .ill create a =uestion on continuity of the business .ill be solved by
the terms and conditions mentioned in the partnership a!reement and as per the
partnership act 64& 0rofit and loss of the business .ill be distributed amon! the partnerson the basis of their ratio of capital investment in the business&
It",,"!t$a, %#o%"#ty
S mbol is
ame isSlogan is
-
8/11/2019 Project of Entrepreneurship
44/53
UNIT 2
FINANCIAL PLAN & FINANCIAL DOCUMENTATION
:3Ca%'ta, R"$'#"m"t
'he capital re=uirement for our project .ill be supplied partially by our investors and
by our mana!ement team&
So$#!"( o7 F$6(
'he source of funds is bifurcated into t.o head one is Funds provided by the capital-
ventures and Funds collected by the poolin! of mana!ement team
U("( o7 F$6(
'he funds .ould be used in renovatin! the buildin!$ purchasin! the e=uipments$ furniture
and for advertisement and meetin! operatin! e/penses of the business& A list of
detailed initial poolin! of resources by the mana!ement team$ start up cost$ profit
distribution policy and list of operatin! e/penses for the first year are described belo.&
INITIAL RESOURCES
;a('a# Zama C:E:O:. 9s&6$555$555
M$hamma6 E=a F'a!" Maa)"#. 9s&6$555$555
A9a(h Aa(' ma#9"t') maa)"#. 9s&?55$555
Saa6 I(h7a HRM
-
8/11/2019 Project of Entrepreneurship
45/53
STARTUP COST
B$',6')
-
8/11/2019 Project of Entrepreneurship
46/53
PackagesFee for
package
Expectedmembers
Total Ins!"ear#
permont$
% 1500 22 396000 33000
& 4000 11 528000 44000
' 2500 13 390000 32500
5000 4 240000 20000
2500 11 330000 27500
* 5000 4 240000 20000
+ 3500 7 294000 24500
, 6000 3 216000 18000
- 8000 3 288000 24000
%. 7500 5 450000 37500
%% 10000 4 480000 40000
87 3852000 321000
E*%"!t"6 R""$" Co,,"!t'o ' 3(t
5"a#
E*%"!t"6 R""$" Co,,"!t'o ' 3(t
5"a#>@1222
-
8/11/2019 Project of Entrepreneurship
47/53
SALARIES
E4PENSE
It"m( No: Pay555
E$'%m"tha6,"#
6 ?555 ?555 H5555
A!!o$tat 6 @555 @555 >D555
A((t: Do!to# 6 D555 D555 D>555
R"7#"(hm"t
(ta774 ?555 65555 645555
Tota, 2222 2222
UTILIT5
E4PENSES
It"m( Ma#!h to
O!to"#
No"m"# to
F"#$a#y
Tota, 555 66>555
Tota, 5455 >H555 D455
-
8/11/2019 Project of Entrepreneurship
48/53
PRO-FORMA INCOME
STATEMENT
AS OF 5EAR END
ACCOUNT 5EARS
Sa,"(0@10222 ?02??022 ?01?0>2 ?0?@03/1 ?0103>2
Sa,a#y "*%"(" H5$555 6$54@$455 6$5$65D 6$6@H$5D6 6$4?>$HD
Ut','ty "*%"(" $555 D>$55 D>4$@5 ?6$5H ?>D$6@H
A6"#t'("m"t "*%"(" @55$55 ?5$555 4?5$555 4?5$555 455$555
M'(!",,a"o$( "*%"(" @5$555 665$555 64?$555 6D5$555 6D5$555
@: D"%#"!'at'o 4>@$?5 4>@$?55 4>@$?55 4>@$?55 4>@$?55
: L")a, & #"!#$'tm"t ?$555 S S - -
/: B$',6') #"oat'o 655$55 655$555 655$555 655$555 655$555
Tota, o%"#at') 10@@30@22 10>3>022 10>??0>? 10??032 10@/202?2
%#o7't "7o#" ta* 30>220@22 30/>30222 30210?> 30/?0@3 10331022
L"((8 '!om" ta* 66@5D? 6??@5 6@646 6@@@65 655>>
P#o7't a7t"# ta* 303>0?@@ 30@/@0132 30/>3013/ 30/0@3 30110221
-
8/11/2019 Project of Entrepreneurship
49/53
Fa#'( F't"(( Gym C,$
P#o="!t"6 Ba,a!" Sh""t A(
at D"!"m"# >3(t
5"a# 123> 5"a# 123? 5"a# 123@ 5"a# 123 5"a# 123/
#urrent liability
+ividend payable >>@$?6 6$6>6$D5> 6$4>$D6 6$D@$H> 6$DD6$?56
Tota, !$##"t ,'a','t'"( >>@$?6 6$6>6$D5> 6$4>$D6 1,347,63
Ca%'ta,
T"am
asiar Zaman 6$555$555 6$555$555 6$555$555 6$555$555 6$555$55
Muhammad Eja 6$555$555 6$555$555 6$555$555 6$555$555 6$555$55
A)ash Abbasi ?55$555 ?55$555 ?55$555 ?55$555 ?55$55
"aad Ishfa= ?55$555 ?55$555 ?55$555 ?55$555 ?55$55
Gul-e-Faris Zaman ?55$555 ?55$555 ?55$555 ?55$555 ?55$55
%amaad 9aa ?55$555 ?55$555 ?55$555 ?55$555 ?55$55
I"(to#( 65$55$555 65$55$555 65$55$555 65$55$555 65$55$55
Tota, !a%'ta, @02220222 @02220222 @02220222 @02220222 @0222022
N"t %#o7't 303>0?@@ 30@/@0132 30/>3013/ 30/0@3 3011022
R"ta'"6 "a#')( "#,864 H>$HHH 6$644$D@5 6$?@6$H> 4$5?4$6>
Tota, E$'ty ?$4?$>HD ?$H>$HHH H$644$D@5 H$?@6$H> @$5?4$6>
E $'t ,'a','t 03>0?@@ 0/302/? /0?120> /030>13 0?>0A(("t(
C$##"t A(("t(
Buildin! security 55$555 55$555 55$555 55$555 55$55
#ash at the end 4$D@5$?? $?DH$5@D D$D>$> ,36#,3" 6,331,1
9enovation costU H55$555 ?55$555 D55$555 55$555 455$55
Tota, !$##"t a(("t( >0>/20@@ ?0>?02/? @03>0>> @00>13 0>303
F'*"6 A(("t(
Furniturefi/ture D@?$555 D?5$555 D4?$555D55$555 @?$55Machinerye=uipment 4$4?5$555 4$555$555 6$@?5$555 6$?55$555 6$4?5$55
;thers >@$?55 @?$555 H4$?55 ?5$555 @$?5
Tota, 7'*"6 a(("t( 10310@22 10@1@0222 101>/0@22 30@20222 3010@2
Tota, a(("t( 03>0?@@ 0/302/? /0?120> /030>13 0?>0
-
8/11/2019 Project of Entrepreneurship
50/53
CASH FLOW STATEMENT
5EAR 123> 123? 123@ 123 123/
Ca(h O Ha6 >H?$555 4$D@5$?? $?DH$5@D 4,483,38 ,36#,3
R""$"( $>?4$555 D$5DD$H55 D$4DH$>5 4,4#,17 4,68",1
Tota, I7,oK ?0/3/0222 0@3@0@@@ /0/102? 0?10@@@ 3202@30?@
E*%"("(
A6"#t'(') @55$555 ?5$555 4?5$555 "!,!!! "!!,!!!
Sa,a#'"( H5$555 6$54@$455 6$5$65D 1,176,!4 1,"8,3
Ut','t'"( $555 D>$55 D>4$@5 31,!6# 84,17
M'(!",,a"o$( @5$555 665$555 64?$555 14!,!!! 14!,!!
'!om" ta* %a'6 66@$5D? 6??$@5 6@6$46 6@@$@66 65$5>>
D''6"6 %a'6 887,#1 1,181,4!8
1,"#8,41
3
1,347,6
38
Tota, O$t F,oK 101?02?@ 100?3 >0>20@13 >0@/>01>> >0/1201
N"t Ca(h at E6 o7 P"#'o6 10?/20@@ >0@?02/? ?0?>0>> @0>0>13 0>>303@
NET PRESENT VALUE
D'(! Va,$" o7 7$t$#"123> 123? 123@ 123 123/
Ca(h 7,oK(
46>HH>H 4@@@5H 65@45 465? DH6D
Initial Investment 'otal +isc alue of future #&F 0
@02220222 ?6D>55D65 P>55D65
INTERNAL RATE OF RETURN >:3>@.
D'(! Va,$" o7 7$t$#"123> 123? 123@ 123 123/
Ca(h 7,oK(
6D4@?D 64D6@ >>D> @6?6@? ?5D?5
Initial Investment 'otal +isc alue of future #&F 0
@02220222 ?$555$555 758
-
8/11/2019 Project of Entrepreneurship
51/53
52
+E5 ASSUMPTION
Cat")o#y
6st
ear
4nd year
increase
rd year
increase
Dth year
increase
?th year
increase
6& Increase in revenue-
? ? ? ?
4& Increase in "alaries-
@ @ @ @
& Increase in tilities
7Electricity (ater
Gas8
-65 65 65 65
D& +epreciation - - -
RATIOS ANAL5SIS
No: Rat'o( Fo#m$,a 123> 123? 123@ 123 123/
6& #urrent9atio
#urrent Assets#urrentLiabilities
&@ &H@> &4 D&D4 D&@>
4& et
(or)in!
capital
#urrent assets-#urrent
liabilities'otal assets
5&D56 5&DH5 5&?4 5&?> 5&HD
& et 0rofit
Mar!in
et profit "ales 5&5@ 5&> 5&D5@ 5&D54 5&D65
D& 9eturn on
E=uity
et income 'otal E=uity 5&66 5&4@H 5&4>4 5&4@ 5&4@4
?& 9eturn on
Assets
et Income 'otal assets 5&66 5&44 5&4 5&44H 5&4@4
-
8/11/2019 Project of Entrepreneurship
52/53
52
CONCLUSION
In our country especially in
-
8/11/2019 Project of Entrepreneurship
53/53
52
REFERENCES
www.google.com
0rinciple of Mar)etin! boo) of 0rof&
top related